FreeWheel Council for Premium Video: The Unified Video Primer
The Sales Process for Linear & Digital TV
As more premium video is consumed across different screens, so does the quantity of unified transactions that occur across linear and digital TV. This aggregation of audiences creates complexity for buyers and sellers who are often native to one side of the premium video world.
As linear starts to adopt digital practices and as digital TV matures and scales, these two previously separate channels are being pulled together. This year’s Upfront demands a clearer understanding by all stakeholders of the processes, people and platforms required across both.
This graphic illuminates the typical nuances of linear and digital processes to help both linear- and digital-natives adapt to the new converged TV ecosystem.
About The FreeWheel Council for Premium Video
The FreeWheel Council for Premium Video (FWC) serves the interest of those in the premium video industry through leadership positions, research and advocacy to promote the premium video economy. The FWC operates as an educational and organizing resource to assist marketers to reach desired audiences in premium video environments, conduct research documenting the benefits of premium video and represent the interests of member publishers and the market. The FWC is comprised of today’s leading premium video publishers including ABC, A+E Networks, Comcast, Discovery Communications, ESPN, Fox, NBCUniversal, Turner Broadcasting System and Univision Communications.
For more information on the Council for Premium Video please visit www.FreeWheel.tv/fwcouncil and follow us on Twitter @fwcouncil.