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Videa Integrates With Strata, Enables Agencies To Buy Local TV Inventory Programmatically
Strata - Company News

Videa Integrates With Strata, Enables Agencies To Buy Local TV Inventory Programmatically

Videa Integrates With Strata, Enables Agencies To Buy Local TV Inventory Programmatically
Strata - Company News

Videa Integrates With Strata, Enables Agencies To Buy Local TV Inventory Programmatically

Originally Appearing at: MediaPost   |   July 28, 2017

 

By Joe Mandese @mp_joemandese

Videa, a “supply-side” programmatic marketplace for local TV advertising owned by Cox Media Group, this morning announced an important “demand-side” integration, plugging into Strata, a software and systems provider enabling ad agencies to plan and buy a variety of media.

As part of the integration, the companies said media buyers will be able to to purchase VIdea’s inventory of “full-schedule, local TV advertising” directly via Strata’s agency media-buying workflow software.

Videa says it currently automates media buys for inventory on more than 161 stations in 89 TV markets.

Strata, which is owned by Comcast, claims the deal gives Videa access to “1,200+ agencies.”

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