Videa’s Scalable, Local Broadcast TV Advertising Inventory Now Available to Strata’s 7,500 Media Buyers, Providing Greater Media Buying Efficiencies
CHICAGO & ATLANTA–(BUSINESS WIRE)–Videa, a supply-side platform for automated television advertising, today announced its live integration with Strata, a leader in advertising software. As part of the integration, media buyers can now easily purchase Videa’s inventory of full-schedule, local television advertising, while streamlining their buying workflow through Strata’s software.
Videa’s inventory includes a growing number of more than 161 stations across 89 markets in the U.S. With the integration live, Strata’s media buyers will now have the ability to efficiently and optimally transact local TV media buys on behalf of their clients, as demand for local TV advertising continues to grow.
“Strata’s integration with Videa allows our 1,200+ agencies to access spot television in an automated manner and enables the buying of local stations in the most efficient way,” added Jamie Donnenfeld, Vice President, Partnership Solutions, Strata. “Our clients look to us to be at the forefront of media buying trends that enable them to reach their target audiences in this new media environment. Our partnership with Videa is the latest in our ongoing efforts to deliver on that promise.”
“Our latest integration with Strata marks another significant milestone at Videa as we work to further adoption of automated local TV ad buying and selling,” said Mary Barnas Vice President, Platform Adoption, Videa. “The integration with Strata was a natural fit given their local and regional client focus in relation to Videa’s full-schedule local inventory. We look forward to supporting the needs of these media buyers with scalable solutions that meet their growing local TV advertising demands as we continue to maximize advertising opportunities for our local TV broadcasters.”
Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its supply-side platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys – within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy. Owned by Cox Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information about Videa, visit videa.tv.
The solutions that Strata provides empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,200 agencies in the United States and Europe, Strata provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Strata is a Comcast Advanced Advertising company. For more information, visit www.gotostrata.com.