— Regional and local spot buyers will have ability to target thousands of movie screens across the country through Strata’s software –
CHICAGO (July 20, 2017) – Strata, the leader in advertising buying and selling software, today announced its alliance with Screenvision Media, a national leader in cinema advertising. The integration allows buyers to view movie theater ad opportunities offered by Screenvision Media as local spot buys in Strata’s systems. Screenvision Media is measured by Nielsen, averaging 8.9 million weekly total audience across all demographics, reaching a 4.9 average weekly rating for the key A18-49 demographic. Screenvision Media operates in all 50 states and 94% of DMAs with 14,600 screens in 2,300+ theaters nationwide.
The integration creates a major opportunity for Strata’s 1,200+ agencies to advertise on Screenvision Media’s national network. Opportunities include advertising within the Screenvision Media-produced “Front + Center” pre-show, including local and community programming blocks. Strata’s agencies will also have access to Screenvision Media’s creative studio, 40 Foot Solutions. The studio creates specialized content and has produced branded spots for leading brands, such as General Mills, LG, State Farm and Volvo.
“Cinema has clearly expanded from a traditional out-of-home buy into premium video. If you’re buying TV or digital how could you not consider the biggest screen for audience extension ? Since there is no worrying about ad skipping or bots, cinema is as premium as it gets,” said Judd Rubin, Senior Vice President at Strata. “By working with Screenvision, we’re making access to premium video effective for local and regional spot buyers.”
“Strata enables the unrivaled impact of the most memorable impression in media to be more easily accessible to local and regional buyers through positioning cinema as spot TV,” said Katy Loria, Chief Revenue Officer, Screenvision Media. “Given the fragmentation of the media landscape driving erosion of TV ratings, cinema has proven its incremental reach as audience replacement for national broadcast and cable TV. Strata will ensure that spot TV buyers will be able to enjoy the same benefits.”
The solutions that Strata provides empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,200 agencies in the United States and Europe, Strata provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Strata is a Comcast Advanced Advertising company. For more information, visit www.gotostrata.com.
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality movie going experience. The Screenvision Media cinema advertising network is comprised of over 14,600 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.