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Comcast Launches Advanced Advertising Group
Strata - Company News

Comcast Launches Advanced Advertising Group

Comcast Launches Advanced Advertising Group
Strata - Company News

Comcast Launches Advanced Advertising Group

Originally Appearing at: Multichannel News   |   June 20, 2017

 

 

 

Also hires David Clark to Executive Vice President and GM, Advanced Advertising

By Jeff Baumgartner

Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company’s advertising sales division.

Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising.

Clark, who will join Comcast next month and report to company president of advertising Marcien Jenckes, will oversee an ad tech business at Comcast that includes Strata (unified buy- and sell-side ad solutions for MVPDs, programmers, and agencies), FreeWheel (IP and VOD ad tech) and Visible World (targeted and programmatic advertising).

“David is a dynamic and innovative leader with broad experience in television, advertising and digital media, and he will play a critical role in helping our advertising customers maximize the value of inventory and audiences reach with technology across all screens and sales channels,” Jenckes said, in a statement.

Prior to The Weather Channel, Clark was EVP at The Madison Square Garden Company, where he led sales and partnership strategies across MSG brands, and served as general manager of Fuse, MSG’s music channel. His career in media and advertising sales started at Viacom/MTV Networks, where he led the company’s global marketing partnerships group.

Clark holds a bachelor’s degree in International Relations and Political Science from Tulane University.

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