Millennials are experts at ignoring what they don’t care about – regardless of ad blockers.
“Millennials don’t necessarily follow the rules of marketing,” said Kathryn Minshew, CEO and founder of millennial-centric career and job site The Muse, speaking at eMarketer’s Attention event in New York City on Tuesday. “They don’t look where you want them to look and they won’t necessarily play the game.” >Read More
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STRATA In The News
- AdAge: See the Map: Political TV Ad Spending Just Surged the Most in Michigan and Wisconsin
- AdWeek : Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending
- Value Walk: Trump Won’t Make an Advertising Blitz According to New Strata Survey
- AdAge: Swing States Where Political TV Ad Spending Has Heated Up—and Gone Cold