News: Archives
October 2009
October 29
REPORT SHOWS AGENCIES EYEING GROWTH AS DOWNWARD TURN FLATTENS
The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies. A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country. >Read More
October 20
STRATA MAKES AGGRESSIVE MOVE
STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software. The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry. Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.
Contact STRATA
Learn more or schedule a demo by emailing, calling or click “Request a Demo”
312.222.1555 info@stratag.com
