STRATA News

35,000 feet up – and worlds away from good customer service

2010-02-24T19:48:30Z

Good customer service is essential. When it isn’t a priority, you notice and it can negatively influence the way you feel about a company. I was a victim of bad customer service recently. Imagine this – you are 35,000 feet in the sky, belted to your seat and the service you received makes you want to grab a parachute and jump. Ok, it wasn’t quite that bad, but it did leave a negative impression on me. I was on an airline (that shall remain nameless) flying back from New York. I travel quite a bit, so I redeemed some frequent flyer miles for a first class seat. What I received there was less than first class and even less than my luggage in the hull…

STRATA Adds Speed and Efficiency to Digital Platform with Eyeblaster’s MediaMind

2010-02-17T16:36:38Z

CHICAGO, IL. (February 17, 2010) – STRATA enhances its premier digital product with Eyeblaster’s MediaMind, the first agency-based ad serving solution built from the ground up specially for agencies and advertisers. STRATA, the industry leader with its full suite of software for media buyers and sellers, recently began offering buyers integrated access to Eyeblaster.

STRATA provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising. The new integration with MediaMind simplifies campaign management for agencies and alleviates daily challenges associated with planning, buying and billing.

STRATA Advances Digital Advertising with Volos Product

2010-02-03T16:02:55Z

Comcast, Cablevision and Others Signed to Use New Tool

STRATA announces the launch of a revolutionary new product that is changing the way advanced advertising is managed. STRATA Volos allows media sales organizations the ability to manage their multi-media advertising platforms (Spot, Interactive Television, Video-on-Demand, Internet, Microsites and more). To date, Comcast, Cablevision and several others are signed on to use Volos in their advertising planning and reporting.

Predictions… Results… Changing Landscape

2010-01-26T19:02:21Z

Electronic channels have definitely changed the advertising industry and are shaping the future of this space. According to a recent article by Jennifer Seidel of the 4A’s, “Advertising has undergone dramatic changes…Digital technologies have transformed the way we do business.” Here at STRATA we see that change every day. We had over 2.6 million electronic orders and invoices flowing through our systems in 2009. We expect that number to climb higher this year.

Report Shows Internet Leading the Way in 2010 - (STRATA 4th Quarter 2009 Survey)

2010-01-14T18:18:10Z

Internet appears to be spearheading media buying agencies toward a recovery. Compared to just one year ago, Internet advertising has witnessed an 82% growth as the avenue of choice in STRATA’s survey of media buying agencies.

Uncertainty of a recovery along with the strong emergence of Advanced Advertising as an advertising choice, also highlight STRATA’s report. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of agencies of varying sizes across the country.

2009 Ended with a Rush to Advertise

2010-01-05T21:46:26Z

Quality is quality. And when it comes to advertising everyone showed up in the 4th quarter buying quality media. Most media sellers reported surprisingly strong fourth quarter business. Surprising - because there were virtually no pre-sales.
Advertisers waited until the last minute, risking a sell out. And most of them were able to get their ads placed, this year.

Holiday Ad Spend Implications

2009-12-04T14:37:14Z

HDTV’s are cheap! There are also plenty of jewelry specials to be had. If you watched any television, listened to the radio or read any newspapers so far this holiday season, you have been inundated with advertisements. If you have ventured out shopping, you can tell that the advertising is working because the stores are packed. In a study by BDO Seidman, LLP, 19% of retailers have increased their advertising budgets…

Media Buying Agencies Hiring Soon?

2009-11-17T14:45:52Z

One thing we noticed in our third quarter survey of media buying agencies was that while the economy shows signs of improving, hiring by media buying agencies remains stagnant. Of those polled, 82.5% said they plan on keeping their staffing the same for the rest of the year. One interesting thing was that for the first time in a year, less than 10% in our survey said they will add staff. That is a 56% decrease from a year ago. With fewer employees, many agencies are purchasing advertising that is easier to produce and purchase. That’s one of many explanations to the strength of Radio and Internet advertising in our latest poll.

Are We at a “V” or a “W”, and Where Does Advertising Fit?

2009-11-02T22:14:14Z

We are at a point in the recession where everyone is wondering: Are things better? In the economic cycle, are we going to have a “V” recovery or are we partway through a “W”? There are different parts of a recession – we just need to figure out which part we are in right now.

Report Shows Agencies Eyeing Growth as Downward Turn Flattens

2009-10-29T17:16:19Z

The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies. A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country.

STRATA MAKES AGGRESSIVE MOVE

2009-10-20T12:59:42Z

STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software. The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry. Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.

One-Stop-Shop For All Things Media

2009-10-20T00:01:47Z

Our new website can help you get the information you need along with details on products and services that can serve you and your company best. Whether you need to learn about upgrades to our products, new product offerings, trends in the industry or find out our latest FAQ’s - the new website is the place for you. Think of it as your one-stop-shop for all things media buying and selling.

Vast Scope of Knowledge and Experience

2009-10-19T23:55:21Z

25 years have passed since STRATA started as a small software company. Now, we are in virtually every corner of the media buying and selling business with over 12,000 users. We have definitely evolved and we knew we needed a new brandmark that describes what we are today and into the future.

Integral Part of Industry for 25 Years

2009-10-19T23:44:37Z

The STRATA Blog is where you will find the latest news at STRATA and the industry – from product and service updates to marketplace trends. The STRATA Blog will provide insight into the media buying and selling industry from not only me, but also our experienced team of executives including Joy Baer, David Prager, Paul Levy and many more.

JULIE RILEY RETURNS TO STRATA

2009-09-29T13:01:29Z

Will Share Extensive Experience with Eastern US Cable Clients