http://www.gotostrata.com/ News Articles and Blog en sbianucci@stratag.com Copyright 2012 2012-05-14T16:07:01+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/political_tv_ad_rates_complicate_election_season/ http://www.gotostrata.com/news-article/political_tv_ad_rates_complicate_election_season/#When:15:07:01Z Controversial new FCC rule requires TV stations to post political ad rates  Originally appearing May 09, 2012 at Adweek.com, by Katy Bachman Along with the headache of making sure TV ads that get bumped by politicals are quickly rescheduled, advertising agencies also will have to cope with the Federal Communications Commission’s controversial new rule requiring TV stations to post online the rates charged for each political ad.“Rates for the political season could show up in databases and on buyers’ desktops, and other buys would be measured by this,” said John Shelton, the CEO of STRATA, a provider of software-based buying tools. 2012-05-14T15:07:01+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/survey_social_media_laps_search_in_ad_spend/ http://www.gotostrata.com/news-article/survey_social_media_laps_search_in_ad_spend/#When:18:08:38Z Originally appearing at Adotas.com on May 3, 2012  by Brian LaRue ADOTAS - Ad spending in social media has lapped spending in search and is fast pulling up to online display, according to a survey of several “leading agencies” conducted by advertising system provider STRATA. When asked where the focus of their digital advertising spending was in the first quarter of 2012, 69 percent cited social media — that’s a year-over-year increase of 32 percent — while 65 percent said search and 71 percent said online display, still the leading category. 2012-05-08T18:08:38+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/social_media_ad_spend_overtakes_search/ http://www.gotostrata.com/news-article/social_media_ad_spend_overtakes_search/#When:17:22:46Z A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising. Originally appearing at bizreport.com on May 4, 2012 by Helen LeggattWhen STRATA surveyed 90 media buying executives that together process $50 billion in media buys annually, they found 69% focused their digital spend on social media. That’s more than those who focused on search (65.5%) and just short of online display (71.3%). 2012-05-08T17:22:46+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/social_media_overtakes_search_in_advertising/ http://www.gotostrata.com/news-article/social_media_overtakes_search_in_advertising/#When:17:12:08Z Facebook dominates Originally appearing at webpronews.com on May 3, 2012 by Mike FossumSocial media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by STRATA, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69% of firms regard social media advertising as being the focus of ad spend, up 32% over the previous year. 2012-05-08T17:12:08+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/sell_google_lot_of_heat_not_much_light/ http://www.gotostrata.com/news-article/sell_google_lot_of_heat_not_much_light/#When:17:00:59Z Originally appearing at techcircle.vccircle.com on May 7, 2012 by Adam Hartung             With revenues up 39% last quarter, it’s far too soon to declare the death of Google.  Even in techville, where things happen quickly, the multi-year string of double-digit higher revenues insures survival – at least for a while.However, there are a lot of problems at Google which indicate it is not a good long-term hold for investors.  For traders there is probably money to be made, as this long-term chart indicates: 2012-05-08T17:00:59+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/some_agencies_focusing_more_on_traditional_media/ http://www.gotostrata.com/news-article/some_agencies_focusing_more_on_traditional_media/#When:16:43:22Z Originally appearing at Marketingcharts.com on May 7, 2012Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion since Q1 2009), more than double the proportion citing digital to be their top medium (24%). And although an impressive 79% of respondents are more focused on digital compared to a year ago, some are also 2012-05-08T16:43:22+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/social_leapfrogs_search_as_top_online_ad_choice/ http://www.gotostrata.com/news-article/social_leapfrogs_search_as_top_online_ad_choice/#When:14:21:02Z Originally appearing at BtoB Online May 3, 2012Chicago—Social media advertising has surpassed search and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to a survey by media management company STRATA Marketing. STRATA’s report, based on an online poll conducted in January through March of more than 90 advertising agencies processing $50 billion in media buys, found 2012-05-04T14:21:02+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/social_overtakes_search_closes_in_on_display_as_agencies_top_digital_focus/ http://www.gotostrata.com/news-article/social_overtakes_search_closes_in_on_display_as_agencies_top_digital_focus/#When:13:51:37Z Originally appearing May 3, 2012 at MediaPost’s Online Media Daily, by Joe Mandese Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by STRATA, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the “focus” of their digital ad spending—up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.“The survey demonstrates that there has been a shift from search -– which has dominated the digital part of the business for the last five to 10 years -– to social,” says STRATA CEO and President, John Shelton.   2012-05-04T13:51:37+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_agencies_target_tv_social_almost_catches_online_display/ http://www.gotostrata.com/news-article/strata_survey_agencies_target_tv_social_almost_catches_online_display/#When:13:35:38Z Advertising Trends Identified in Q1 Agency SurveyCHICAGO, IL (May 3, 2012) – Bolstered by political advertising, TV attracted the most ad dollars in early 2012, according to a new STRATA quarterly survey of leading agencies. The STRATA Survey also discovered that for the first time Social is starting to steal the spotlight from Online Display, as Digital has clearly matured in campaigns. 2012-05-04T13:35:38+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/post-panic_collection_syndrome_._._.dont_let_it_get_your_profits_down/ http://www.gotostrata.com/news-article/post-panic_collection_syndrome_._._.dont_let_it_get_your_profits_down/#When:18:12:09Z Originally appearing in Collective Wisdom, a publication of Szabo Associates, Inc. on March 31, 2012The recession of 2007 hit the media industry hard. Of the 10 recessions experienced by the U.S. economy since the end of World War II, this one was the longest. It was also the deepest, as determined in part by its 18-month duration, but more importantly, by the magnitude of the decline in economic activity. In June of 2009, the National Bureau of Economic Research issued a “trough announcement,” officially proclaiming the recession’s end and the beginning of the rising phase in economic activity. 2012-04-06T18:12:09+00:00