http://www.gotostrata.com/ News Articles and Blog en jmiller@stratag.com Copyright 2010 2010-02-17T17:36:38+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/35000_feet_up_and_worlds_away_from_good_customer_service/ http://www.gotostrata.com/blog-article/35000_feet_up_and_worlds_away_from_good_customer_service/#When:19:48:30Z Good customer service is essential.   When it isn’t a priority, you notice and it can negatively influence the way you feel about a company.  I was a victim of bad customer service recently.  Imagine this – you are 35,000 feet in the sky, belted to your seat and the service you received makes you want to grab a parachute and jump.  Ok, it wasn’t quite that bad, but it did leave a negative impression on me.  I was on an airline (that shall remain nameless) flying back from New York.  I travel quite a bit, so I redeemed some frequent flyer miles for a first class seat.  What I received there was less than first class and even less than my luggage in the hull… 2010-02-24T19:48:30+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_adds_speed_and_efficiency_to_digital_platform_with_eyeblasters_media/ http://www.gotostrata.com/news-article/strata_adds_speed_and_efficiency_to_digital_platform_with_eyeblasters_media/#When:16:36:38Z CHICAGO, IL. (February 17, 2010) – STRATA enhances its premier digital product with Eyeblaster’s MediaMind, the first agency-based ad serving solution built from the ground up specially for agencies and advertisers. STRATA, the industry leader with its full suite of software for media buyers and sellers, recently began offering buyers integrated access to Eyeblaster. STRATA provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising.  The new integration with MediaMind simplifies campaign management for agencies and alleviates daily challenges associated with planning, buying and billing. 2010-02-17T16:36:38+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_advances_digital_advertising_with_volos_product/ http://www.gotostrata.com/news-article/strata_advances_digital_advertising_with_volos_product/#When:16:02:55Z Comcast, Cablevision and Others Signed to Use New Tool STRATA announces the launch of a revolutionary new product that is changing the way advanced advertising is managed.  STRATA Volos allows media sales organizations the ability to manage their multi-media advertising platforms (Spot, Interactive Television, Video-on-Demand, Internet, Microsites and more).  To date, Comcast, Cablevision and several others are signed on to use Volos in their advertising planning and reporting. 2010-02-03T16:02:55+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/predictions..._results..._changing_landscape/ http://www.gotostrata.com/blog-article/predictions..._results..._changing_landscape/#When:19:02:21Z Electronic channels have definitely changed the advertising industry and are shaping the future of this space.  According to a recent article by Jennifer Seidel of the 4A’s, “Advertising has undergone dramatic changes…Digital technologies have transformed the way we do business.”  Here at STRATA we see that change every day.  We had over 2.6 million electronic orders and invoices flowing through our systems in 2009.  We expect that number to climb higher this year. 2010-01-26T19:02:21+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/report_shows_internet_leading_the_way_in_2010_-_strata_4th_quarter_2009_sur/ http://www.gotostrata.com/news-article/report_shows_internet_leading_the_way_in_2010_-_strata_4th_quarter_2009_sur/#When:18:18:10Z Internet appears to be spearheading media buying agencies toward a recovery.  Compared to just one year ago, Internet advertising has witnessed an 82% growth as the avenue of choice in STRATA’s survey of media buying agencies. Uncertainty of a recovery along with the strong emergence of Advanced Advertising as an advertising choice, also highlight STRATA’s report.  STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of agencies of varying sizes across the country. 2010-01-14T18:18:10+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/2009_ended_with_a_rush_to_advertise/ http://www.gotostrata.com/blog-article/2009_ended_with_a_rush_to_advertise/#When:21:46:26Z Quality is quality. And when it comes to advertising everyone showed up in the 4th quarter buying quality media. Most media sellers reported surprisingly strong fourth quarter business. Surprising - because there were virtually no pre-sales. Advertisers waited until the last minute, risking a sell out. And most of them were able to get their ads placed, this year. 2010-01-05T21:46:26+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/Holiday_Ad_Spend_Implications/ http://www.gotostrata.com/blog-article/Holiday_Ad_Spend_Implications/#When:14:37:14Z HDTV’s are cheap! There are also plenty of jewelry specials to be had. If you watched any television, listened to the radio or read any newspapers so far this holiday season, you have been inundated with advertisements. If you have ventured out shopping, you can tell that the advertising is working because the stores are packed. In a study by BDO Seidman, LLP, 19% of retailers have increased their advertising budgets… 2009-12-04T14:37:14+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/media_buying_agencies_hiring_soon/ http://www.gotostrata.com/blog-article/media_buying_agencies_hiring_soon/#When:14:45:52Z One thing we noticed in our third quarter survey of media buying agencies was that while the economy shows signs of improving, hiring by media buying agencies remains stagnant.  Of those polled, 82.5% said they plan on keeping their staffing the same for the rest of the year.  One interesting thing was that for the first time in a year, less than 10% in our survey said they will add staff.  That is a 56% decrease from a year ago.  With fewer employees, many agencies are purchasing advertising that is easier to produce and purchase.  That’s one of many explanations to the strength of Radio and Internet advertising in our latest poll. 2009-11-17T14:45:52+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/are_we_at_a_v_or_a_w_and_where_does_advertising_fit/ http://www.gotostrata.com/blog-article/are_we_at_a_v_or_a_w_and_where_does_advertising_fit/#When:22:14:14Z We are at a point in the recession where everyone is wondering:  Are things better?  In the economic cycle, are we going to have a “V” recovery or are we partway through a “W”?  There are different parts of a recession – we just need to figure out which part we are in right now. 2009-11-02T22:14:14+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/report_shows_agencies_eyeing_growth_as_downward_turn_flattens/ http://www.gotostrata.com/news-article/report_shows_agencies_eyeing_growth_as_downward_turn_flattens/#When:17:16:19Z The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies.  A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter.  STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country. 2009-10-29T17:16:19+00:00