http://www.gotostrata.com/ News Articles and Blog en jmiller@stratag.com Copyright 2010 2010-07-21T15:26:45+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/under_the_lights_at_bloomberg_tv/ http://www.gotostrata.com/blog-article/under_the_lights_at_bloomberg_tv/#When:19:58:39Z By now whether it was through our website, the Washington Post, YouTube or even live, many of you have watched my interview that was on Bloomberg TV.  It was an interesting experience to be a guest on the In Business program.  I’ll get more into that in a second.  The main reason we were on the program was to talk to about our latest survey (www.gotostrata.com/news).  Since we started doing these surveys at the end of 2008, we have noticed some interesting trends.  Digital advertising has taken a big leap forward, TV remains tops, and agencies have gone from shedding employees to returning to a hiring process.  We use this valuable information in many different ways.  One, it helps us get a gauge of what our clients are going through – their struggles and successes.  Two… 2010-07-28T19:58:39+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/STRATA_Survey_Ad_Agencies_Go_Mobile_TV_Losing_Ground_Quickly_Ad_Economy_/ http://www.gotostrata.com/news-article/STRATA_Survey_Ad_Agencies_Go_Mobile_TV_Losing_Ground_Quickly_Ad_Economy_/#When:14:26:45Z (see STRATA President/CEO, John Shelton talk about the latest survey and other topics on Bloomberg TV at http://www.youtube.com/watch?v=zqvk0MaOsgI)The popularity of smartphones and in particular, Apple’s iPhone, is leading advertisers to make major investments in mobile advertising, according to the STRATA quarterly survey of major advertising firms.  Nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend.  That is up 107% over the first quarter of this year and marks a major increase in spending for the relatively new platform.  Overall, digital advertising continues to encroach on TV as an advertising medium of choice.  STRATA, the leader in media buying/selling software, conducts a quarterly survey that denotes agency trends by surveying top advertising firms in the United States. 2010-07-21T14:26:45+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/social_media_is_changing_advertising/ http://www.gotostrata.com/blog-article/social_media_is_changing_advertising/#When:19:42:28Z Many media buyers that we hear from say that their clients are more and more interested in putting dollars into social media advertising.  According to a recent Nielsen report, the world now spends over 110 billion minutes on social networks and blog sites.  It also pointed out that consumers spent more than five and a half hours on social media sites like Facebook and Twitter in December 2009.  That is an increase of 82% from the same time a year earlier.  2010-06-30T19:42:28+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/wall_street_journal_-_Apple_Could_Jump-Start_Mobile_Advertising/ http://www.gotostrata.com/news-article/wall_street_journal_-_Apple_Could_Jump-Start_Mobile_Advertising/#When:21:32:22Z By Nat Worden    Of DOW JONES NEWSWIRES  NEW YORK (Dow Jones) 6-7-2010,—Apple Inc. (AAPL) Chief Executive Steve Jobs said Monday that the company’s iAd platform, its mobile advertising network, will go live on July 1, introducing yet another disruptive force in the media industry.  The rise of digital advertising already has weighed heavily on traditional media businesses—such as publishing, radio and television—and the nascent mobile market is expected to bring a new wave of upheaval as devices like Apple’s iPhone and iPad proliferate. John Shelton, chief executive of STRATA, an ad-software provider that manages $50 billion worth of ad transactions, said that, while mobile makes up a small portion of the total ad market, there is pent-up demand from large advertisers and agencies to enter the space, and Apple is poised to tap into it at an opportune time. “I think you’ll see a lot of agencies really pushing this,” Shelton said. “These devices are just showing up in the market, like televisions in the 1950s, and all of sudden, I think you’re going to see a watershed of advertising coming in here.”   2010-06-07T21:32:22+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/great_job_strata_runners_walkers/ http://www.gotostrata.com/blog-article/great_job_strata_runners_walkers/#When:20:36:27Z STRATA proudly sponsored a team of runners/walkers for the recent J.P. Morgan Chase Corporate Challenge.  The JPMCC is a huge run in Chicago that saw nearly 20,000 people run and walk 3.5 miles near the shores of Lake Michigan not far from our offices at STRATA.  The theme this year was “Working Together for a Greener Tomorrow”. 2010-06-04T20:36:27+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_dont_kill_tv_yet/ http://www.gotostrata.com/news-article/strata_survey_dont_kill_tv_yet/#When:15:57:47Z TV is tops for advertisers, for now.  That’s the conclusion of a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, corporations continue to spend the majority of their ad budgets on television.  STRATA is the leading provider of media buying/selling software and conducted the quarterly survey. 2010-05-20T15:57:47+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/social_media_is_it_measurable/ http://www.gotostrata.com/blog-article/social_media_is_it_measurable/#When:14:26:22Z I attended The Cable Show recently in Los Angeles.  Among the many great points discussed at the conference were Social Media and its impact on advertising.  We use various forms of social media here at STRATA in our marketing efforts, Facebook, Twitter, and LinkedIn just to name a few.  We aren’t alone either, hundreds of thousands of businesses use social media to connect to their clients, customers and prospects.  2010-05-20T14:26:22+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_and_ncc_media_reach_a_new_high_in_electronic_order_processing/ http://www.gotostrata.com/news-article/strata_and_ncc_media_reach_a_new_high_in_electronic_order_processing/#When:15:07:12Z Political Agency GMMB Benefits from Streamlined eBusiness SolutionSTRATA and NCC Media announce reaching $82 million in paperless orders.  Spot Cable media rep firm NCC Media’s eOrders platform streamlines the transmission of Spot Cable advertising orders and revisions between media buying agencies and their media stewardship systems including STRATA.  eOrders eliminates paperwork and faxed orders adding cost efficiency and precision to the cable ad buying and selling process. 2010-04-22T15:07:12+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_strengthens_digital_product_with_googles_doubleclick_dfa6/ http://www.gotostrata.com/news-article/strata_strengthens_digital_product_with_googles_doubleclick_dfa6/#When:15:50:35Z STRATA links with Google to take purchasing digital advertising to a new high for media buying agencies.  STRATA, the leader in media buying and selling software, now connects with the latest Google ad-serving platform to provide agencies a seamless end-to-end system for placing, tracking and billing digital advertising campaigns. 2010-04-09T15:50:35+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/olympics_or_no_olympics_a_ratings_tale/ http://www.gotostrata.com/blog-article/olympics_or_no_olympics_a_ratings_tale/#When:15:33:59Z The much-anticipated Nielsen February ratings started rolling out this week.  For the majority of Nielsen clients that’s one of the four report cards most stations look forward to getting.  I say most stations because this release presents a quadrennial set of challenges for TV stations and their buyers.  The Vancouver Olympics may be just a memory now, but they’ve left quite a legacy in the short-term for broadcasters. The February 2010 survey period was influenced by impressive Olympic numbers for most NBC affiliates, which in turn made this rating period anything but normal.   For familiar primetime “hits”, well, some of them took a big hit running against the Olympics! So what’s a station to do? 2010-03-26T15:33:59+00:00