http://www.gotostrata.com/ News Articles and Blog en sbianucci@stratag.com Copyright 2013 2013-06-13T15:46:36+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/media_buyers_see_2013_as_growth_year1/ http://www.gotostrata.com/news-article/media_buyers_see_2013_as_growth_year1/#When:14:46:36Z MANY ADDING STAFF THIS YEAR Originally appearing in CableSpots on May 31, 2013 Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, maker of media buying and selling software. The survey revealed that 48% of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year – the largest amount since the first quarter of 2012. This is fueled by the fact that 28% say their clients are increasing Marketing/Advertising budgets from last year.Even with more cash available, advertisers continue to spend 2013-06-13T14:46:36+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_-_q1/ http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_-_q1/#When:19:12:14Z Changes in Social Media Utilization and ROI Questions LingerOriginally appearing in Yahoo! Finance on Wed, May 29, 2013 CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.Even with more cash available, advertisers continue to spend 2013-06-03T19:12:14+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_in_2/ http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_in_2/#When:17:24:08Z Originally appearing on Bloomberg on May 29, 2013CHICAGO, May 29, 2013—  Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year. Even with more cash available, advertisers continue to spend 2013-06-03T17:24:08+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_in_q/ http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_in_q/#When:17:14:45Z Changes in Social Media Utilization and ROI Questions Linger Originally appearing on Boston.com May 29, 2013 CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.Even with more cash available, advertisers continue to spend on 2013-06-03T17:14:45+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/media_buyers_see_2013_as_growth_year/ http://www.gotostrata.com/news-article/media_buyers_see_2013_as_growth_year/#When:16:53:12Z MANY ADDING STAFF THIS YEAROriginally appearing in Spots n’ Dots May 31, 2013Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, maker of media buying and selling software. The survey revealed that 48% of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year – the largest amount since the first quarter of 2012. This is fueled by the fact that 28% say their clients are increasing Marketing/Advertising budgets from last year.Even with more cash available, advertisers continue to spend on core channels. Television was the most 2013-06-03T16:53:12+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/the_strata_survey_says_the_ad_industry_is_in_good_shape/ http://www.gotostrata.com/news-article/the_strata_survey_says_the_ad_industry_is_in_good_shape/#When:16:16:38Z Originally appearing on Beyond Madison Avenue by Dwayne W. Waite Jr.          The STRATA Survey came out recently, and with the data from over 900 agencies, it is able to paint a decent picture of the landscape of the advertising industry. Thankfully, the picture is a good one, for 52% of total respondents said that business has been increasing compared to the same time last year. As the economy looks to still be down, the survey highlights several elements in the ad industry that may point to as signs that the economy is picking up. It points out the obvious; for example, one of the biggest challenges for agencies is attracting new business (38%) while client spending comes in at second with 22% of respondents. New business and client spending will never cease to be causes for concern for agencies, so to have those problems be the biggest ones could be considered as a good thing. Sometimes it is better to have the pains you know rather than the ones you don’t, right? 2013-06-03T16:16:38+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_more_agency_buyers_want_web_radio_ads/ http://www.gotostrata.com/news-article/strata_more_agency_buyers_want_web_radio_ads/#When:20:48:12Z Originally appearing in InsideRadio on May 30,2013 More buyers are interested in buying web radio advertising.  That’s according to STRATA’s quarterly survey of ad agencies.  It found 54% of buyers said they’re more interested in streaming radio than they were a year ago.  And 47% say they will expand into new advertising areas like web radio.“Advertisers will continue to use newer channels and further expand the media mix moving forward,” STRATA president John Shelton predicts.  TV and digital sucked up three-quarters of client dollars in the first quarter, the survey of agencies using STRATA’s buying system shows. 2013-05-31T20:48:12+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_in/ http://www.gotostrata.com/news-article/strata_survey_new_challenges_emerge_as_advertising_economy_strengthens_in/#When:14:14:18Z Changes in Social Media Utilization and ROI Questions LingerCHICAGO (May 29, 2013) – Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year. Even with more cash available, advertisers continue to spend 2013-05-30T14:14:18+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandoras_upside_has_already_panned_out/ http://www.gotostrata.com/news-article/pandoras_upside_has_already_panned_out/#When:18:29:00Z Maxim Group downgraded the music streamer to Hold from Buy on valuation.Pandora Media (P: NYSE) Originally appearing on May 17, 2013 by Maxim Group - John Tinker and Nirav ModiMobile monetization continues to grow for Pandora Media, albeit profitability is still a far sight. We are downgrading Pandora to Hold from Buy due to valuation and withdrawing our prior $17 price target.Pandora (ticker: P) is basically trading near our prior $17 price target which we had established in August 2011. The company over the last two years has done a terrific job at growing listener hour, active users and revenues based on recently improving mobile monetization. On the earnings call next Thursday, May 23, management should be updating us on the integration of the STRATA platform that radio buyers use. 2013-05-28T18:29:00+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_media_inc_p_news_madison_avenue_integration_streaming_data_with_art/ http://www.gotostrata.com/news-article/pandora_media_inc_p_news_madison_avenue_integration_streaming_data_with_art/#When:18:02:24Z Originally appearing on InsiderMonkey.com, May 15, 2013 Opening Pandora’s Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue’s Stack (MediaPost Communications) Popular Internet radio service Pandora Media Inc (NYSE:P) this morning announced that it has fully integrated into Madison Avenue’s media planning and buying software suite, including deals with both Mediaocean and STRATA, the two major media data processors for agencies.  Describing the integration as a “frictionless planning and buying”  system, Pandora Media Inc (NYSE:P) said its new platform is built on proprietary software designed specifically for its ad operations and billing processes, making it the “first and only digital publisher to integrate the planning, buying and billing phases of the buying process of digital advertising.” 2013-05-28T18:02:24+00:00