http://www.gotostrata.com/ News Articles and Blog en sbianucci@stratag.com Copyright 2013 2013-03-07T19:13:08+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/audio_killed_the_radio_star/ http://www.gotostrata.com/blog-article/audio_killed_the_radio_star/#When:15:43:45Z   Originally Appearing in MediaPost I’m old enough to remember when rock ‘n’ roll was well, rock ‘n’ roll. And at the risk of sounding like I’m selling a Time/Life collection of ‘70s hits (“All in one unforgettable collection”), I can proudly say that I grew up during the golden age of music radio, certainly FM radio.   Anyone over the age of 35 can relate to this sentiment. There was something exciting about listening to Casey Kasem’s “American Top 40” and then running to a record store (yes, they were records) to purchase the latest hits. No, it wasn’t immediate like downloading iTunes, but just holding a new album cover was exhilarating. I still have a few of those covers somewhere in my garage. I wax nostalgic about all this, as I contemplate what radio means to the advertising business both present and future. In fact, I’ll even go a step further and make a declaration:  The past is about radio. The present and future are about audio. Yes, to some degree, radio and audio are interchangeable terms.     2013-05-24T15:43:45+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/why_cross-media_buys_are_a_challenge/ http://www.gotostrata.com/blog-article/why_cross-media_buys_are_a_challenge/#When:15:37:10Z   Dating back to the beginning of 2011, measuring ROI was deemed by agencies to be the biggest challenge in measuring the success of a campaign, followed by figuring out how to set the measurement criteria for a campaign. One thing is for certain, more and more advertisers are struggling to find a solid mix to get their messages out about products and services. They approach the masses with television (for example) and then follow-up with some banner advertising or direct people to their web site or Facebook pages for more information. Often a web site or Facebook page just “feeds the faithful”–those people who are already fans of the product. Unless there is a direct call to action, product offer or payoff for the consumer, a lot of what they are doing is just branding and it may be hard to judge a true ROI. That does present a challenge, so these newer mediums need to be used wisely.   2013-03-18T15:37:10+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_targets_radios_biggest_local_advertisers/ http://www.gotostrata.com/news-article/pandora_targets_radios_biggest_local_advertisers/#When:18:13:08Z Originally appearing in Inside Radio, 3/5/13“We’re not going after the local restaurant and the local spa,” Pandora CEO Joe Kenney told analysts gathered yesterday at the Goldman Sachs Internet Conference in San Francisco.  Kennedy says the webacster’s growing sales force is enticing some of broadcast radio’s biggest clients, like regional auto dealer associations and retail chains.“There are local advertisers who we’re working with that are six-digit advertisers with us on Pandora,” he said.  2013-03-07T18:13:08+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_data_added_to_strata_mediaocean/ http://www.gotostrata.com/news-article/pandora_data_added_to_strata_mediaocean/#When:21:56:15Z Originally appearing on RadioInk, Mar 5, 2013Pandora audience data will appear in media-buying platforms STRATA and Mediaocean’s Donovan and Mediabank systems. That means radio buyers will be able to compare Pandora’s audience information side-by-side with data from broadcast radio. STRATA and Mediaocean will be importing data from Triton Digital’s Webcast Metrics Local. Pandora Chief Revenue Office John Trimble said, “It’s great to see STRATA and Mediaocean embrace innovation and respond to marketplace demand. With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.”STRATA President/CEO John Shelton said buyers’ response to the addition of Pandora data has been “overwhelmingly positive.” 2013-03-06T21:56:15+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_teams_with_strata_mediaocean_to_simplify_ad-buying/ http://www.gotostrata.com/news-article/pandora_teams_with_strata_mediaocean_to_simplify_ad-buying/#When:16:34:52Z Originally appearing March 5, 2013 by Mark Walsh in MediaPost NewsOnline radio service Pandora confirmed Tuesday that it will integrate its audience data into the STRATA and Mediaocean media-buying platforms. The move will allow advertisers to compare Pandora’s audience ratings side-by-side with terrestrial radio stations nationwide.That in turn could bolster Pandora’s ad sales by making it easier for agencies and marketers to plan, buy and process digital radio advertising. Until now, radio ad buyers using Strata and Mediaocean had to manually research Pandora’s audience data.The two ad systems will now import Pandora’s local and national ratings information from Triton Digital into their software platforms. Without mentioning STRATA or Mediaocean specifically, Pandora CEO Joseph Kennedy discussed how the integrations would benefit the company, while speaking last month at an industry conference. 2013-03-06T16:34:52+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_integrates_data_into_strata_and_mediaocean_media_buying_platforms/ http://www.gotostrata.com/news-article/pandora_integrates_data_into_strata_and_mediaocean_media_buying_platforms/#When:16:25:54Z Originally appearing March 5, 2013 on AllAccess PANDORA announced that its audience data will appear in media buying platforms, including STRATA and MEDIAOCEAN’s DONOVAN and MEDIABANK stewardship systems, enabling radio buyers to compare PANDORA’s audience data side-by-side with broadcast radio stations across the country. STRATA and MEDIAOCEAN will import TRITON DIGITAL’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view PANDORA national and local audience ratings.“It’s great to see STRATA and MEDIAOCEAN embrace innovation and respond to marketplace demand,” PANDORA Chief Revenue Officer JOHN TRIMBLE said. “With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.” 2013-03-06T16:25:54+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_listener_data_to_be_available_from_strata_mediaocean/ http://www.gotostrata.com/news-article/pandora_listener_data_to_be_available_from_strata_mediaocean/#When:03:25:37Z Originally appearing on The Wall Street Journal March 5, 2013 by Melodie Warner Pandora Media Inc. (P) said three popular media-buying platforms will offer automatic access to the Internet-radio operator’s audience ratings, a move that will allow advertisers to compare Pandora’s audience data more easily with those of broadcast radio stations.The company said radio buyers using STRATA and MediaOcean’s Donovan Data Systems and MediaBank stewardship systems previously had to research Pandora audience ratings manually.Pandora said STRATA and MediaOcean will now import Triton Digital’s webcast-metrics-local data into their software platforms, allowing radio buyers to view and compare Pandora’s audience data. 2013-03-06T03:25:37+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_announces_integration_with_strata_and_mediaocean_media_buying_plat/ http://www.gotostrata.com/news-article/pandora_announces_integration_with_strata_and_mediaocean_media_buying_plat/#When:03:14:33Z Thousands of Radio Buyers Now Have Automatic Access to Pandora Audience RatingsOAKLAND, Calif.,  March 5, 2013  Pandora (NYSE: P), the leading internet radio service, today announced that its audience data will appear in the three most popular media buying platforms, including STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. Radio buyers will be able to compare Pandora’s audience data side-by-side with broadcast radio stations across the country. With more than  $14 billion  spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio. STRATA and Mediaocean will import Triton Digital’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings.  Prior to the integrations, radio buyers using STRATA and Mediaocean systems were required to manually research Pandora audience ratings. Radio buyers now have an easy and efficient way to evaluate Pandora audience size and rankings to make informed decisions about their media mix. 2013-03-06T03:14:33+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_opens_up_audience_data_to_media_buyers/ http://www.gotostrata.com/news-article/pandora_opens_up_audience_data_to_media_buyers/#When:22:16:11Z By Billboard Staff, New York March 05, 2013 In yet another sign of the changing media landscape, Pandora announced today that it will make what is perhaps their biggest resource other than music, their audience data, available to two media buying platforms, STRATA and Mediaocean’s “Donovan” and “Mediabank” products.Pandora’s chief revenue officer John Trimble was unsurprisingly torch-bearing for his company and industry, all but casting traditional radio aside in a statement released earlier today. “With consumers shifting from broadcast to internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of internet radio and make the smartest buying decision at both the national and local levels,” Trimble said.Customers are “extremely excited about this opportunity to offer Pandora to their advertising clients,” said STRATA president John Shelton. 2013-03-05T22:16:11+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pandora_audience_segments_synced_to_mediaocean_strata/ http://www.gotostrata.com/news-article/pandora_audience_segments_synced_to_mediaocean_strata/#When:22:04:43Z Digital radio player hopes data deals spark more ad sales Originally appearing on ADWEEK on March 5, 2013 by Christopher HeineJust as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences.Pandora has inked an undisclosed agreement with STRATA and Mediaocean that will allow clients of the media-buying software providers to view the digital radio player’s customer segments.Ad buyers will be able to contrast Pandora’s audience data against stats from broadcast radio stations. Prior to Pandora partnering with the software firms, brand marketers had to conduct manual research to have such comparisons at their fingertips. The digital radio data will be funneled through Triton Digital’s Webcast Metrics Local (WCML) product. 2013-03-05T22:04:43+00:00