http://www.gotostrata.com/ News Articles and Blog en sbianucci@stratag.com Copyright 2012 2012-02-10T20:37:03+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/pols_platform_creates_interactive_video_for_campaigning_campaigns/ http://www.gotostrata.com/news-article/pols_platform_creates_interactive_video_for_campaigning_campaigns/#When:19:37:03Z Originally appearing at BizReport.com on February 9, 2012, by Kristina KnightA new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices.Candidates could include speeches, debates, messages specific to different states or regions. The ad kit is available here. Agencies can create customized, interactive widgets for video messaging, share messages through social networks and optimize ads for different mobile screens through the platform. 2012-02-10T19:37:03+00:00 marketing@stratag.com (STRATA Blog) http://www.gotostrata.com/blog-article/media_buyers_say_ad_spend_climbing/ http://www.gotostrata.com/blog-article/media_buyers_say_ad_spend_climbing/#When:22:46:52Z Originally appearing February 2, 2012 in iMedia Connection As some of you may already know, we survey media buying executives every quarter to identify major advertising trends.  The most recent STRATA Survey, conducted during Q4 2011, provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are a few of the main findings from the January 2012 release, but be sure to check out the full report here. AD SPEND RISING The STRATA Survey found that 81% expect their client’s approach to advertising and marketing to either increase or stay the same.  This is up 14% based on the same figures reported third quarter 2011. Adding to this positive economic surge, nearly half of respondents said they project the 1st half of 2012 to be better than the last half of 2011 with increases in business compared to the same time last year. The impact shows 31% of agencies noted they plan on hiring in 2012, which is up 29% over third quarter 2011 and up 28% over the same time last year. 2012-02-08T22:46:52+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/39_of_marketers_will_use_twitter_for_their_campaigns_in_2012/ http://www.gotostrata.com/news-article/39_of_marketers_will_use_twitter_for_their_campaigns_in_2012/#When:16:05:04Z Originally appearing at AllTwitter on February 6, 2012 by Lauren DuganFacebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards.ZDNet got its hands on a new survey from STRATA, which asked advertisers how they would spend their money and their efforts on social media in 2012. 2012-02-07T16:05:04+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/ad_agencies_89_facebook_39_twitter_18_google/ http://www.gotostrata.com/news-article/ad_agencies_89_facebook_39_twitter_18_google/#When:15:31:44Z Originally appearing at ZDNet.com on February 5, 2012, by Emil ProtalinskiSummary: Advertising agencies say their clients are still choosing Facebook above all social networks. While Facebook has a huge lead ahead of all its competitors, Google+ is growing quickly.Facebook continues its dominance in marketing campaigns. In Q4 2011, 89 percent of agencies said they plan to utilize the medium for their clients going forward. This is followed by 39 percent planning to use Twitter, 36 percent choosing YouTube, 21 percent picking LinkedIn, and 18 percent opting for Google+. Note that this doesn’t necessarily mean the agencies will be using ads on these social networks: it just means they want to use the platforms to market for their clients, whether that be with ads, Facebook Pages, Google+ Pages, or other creative means. 2012-02-07T15:31:44+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/89_percent_of_ad_agencies_used_facebook_in_q4/ http://www.gotostrata.com/news-article/89_percent_of_ad_agencies_used_facebook_in_q4/#When:16:52:39Z Originally appearing on All Facebook  on February 3rd, 2012 by David Cohen Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.That’s according to STRATA, in whose statistics Facebook was followed 2012-02-06T16:52:39+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/consumers_turn_to_social_media_for_presidential_campaign_info/ http://www.gotostrata.com/news-article/consumers_turn_to_social_media_for_presidential_campaign_info/#When:16:53:43Z Originally appearing at eMarketer.com on February 2, 2012Candidates’ ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race  Social media sites play an important role in providing information about the Republican primary races and the upcoming presidential election in general. A Digitas survey conducted by Harris Interactive found that the majority of social media users turn to Facebook, Twitter and other social networks to learn more about the presidential candidates. 2012-02-03T16:53:43+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/media_buyers_say_ad_spend_climbing/ http://www.gotostrata.com/news-article/media_buyers_say_ad_spend_climbing/#When:16:26:56Z Posted by John Shelton at iMediaconnection.com on February 2nd, 2012As some of you may already know, we survey media buying executives every quarter to identify major advertising trends.  The most recent STRATA Survey, conducted during Q4 2011, provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are a few of the main findings from the January 2012 release, but be sure to check out the full report here. 2012-02-03T16:26:56+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/agencies_say_spot_tv_top_ad_medium_of_choice_in_q4_-_2011/ http://www.gotostrata.com/news-article/agencies_say_spot_tv_top_ad_medium_of_choice_in_q4_-_2011/#When:16:14:08Z Originally appearing at MarketingCharts.com on January 31, 2011The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed saying they are more focused on it than a year ago, up 12% from Q4 2010. Agencies are similarly excited about spot cable, with 26% saying they are more focused on it than a year ago, representing 66% growth from the previous year. In fact, 38% feel that spending will never be greater for digital than traditional media.   2012-02-03T16:14:08+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/strata_survey_ad_spending_climbs_-_digital_hits_plateau/ http://www.gotostrata.com/news-article/strata_survey_ad_spending_climbs_-_digital_hits_plateau/#When:19:45:14Z Advertising Trends Identified in 4th Quarter Agency SurveyCHICAGO, IL (January 24, 2012) – Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.  2012-01-27T19:45:14+00:00 marketing@stratag.com (STRATA News) http://www.gotostrata.com/news-article/media_buyers_optimistic_about_ad_spending_increases1/ http://www.gotostrata.com/news-article/media_buyers_optimistic_about_ad_spending_increases1/#When:21:35:10Z Originally appearing on BtoB Media Business’s www.btobonline.com, 1/26/12Chicago—Media buyers are optimistic that ad and marketing spending will increase this year over 2011, according to a quarterly survey of advertising agencies conducted by STRATA, a producer of media buying and selling software. Eighty-one percent of respondents said they expect their clients’ advertising and marketing spending to increase or stay the same this year compared with 2011. 2012-01-26T21:35:10+00:00