STRATA 2nd Quarter Survey: Ad Agencies Go Mobile, TV Losing Ground Quickly, Ad Economy Sees Big Gains
(see STRATA President/CEO, John Shelton talk about the latest survey and other topics on Bloomberg TV at http://www.youtube.com/watch?v=zqvk0MaOsgI)
The popularity of smartphones and in particular,…
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(see STRATA President/CEO, John Shelton talk about the latest survey and other topics on Bloomberg TV at http://www.youtube.com/watch?v=zqvk0MaOsgI)
The popularity of smartphones and in particular, Apple’s iPhone, is leading advertisers to make major investments in mobile advertising, according to the STRATA quarterly survey of major advertising firms. Nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend. That is up 107% over the first quarter of this year and marks a major increase in spending for the relatively new platform. Overall, digital advertising continues to encroach on TV as an advertising medium of choice. STRATA, the leader in media buying/selling software, conducts a quarterly survey that denotes agency trends by surveying top advertising firms in the United States. >Read More
By Nat Worden Of DOW JONES NEWSWIRES
NEW YORK (Dow Jones) 6-7-2010,—Apple Inc. (AAPL) Chief Executive Steve Jobs said Monday that the company’s iAd platform, its mobile advertising network, will go live on July 1, introducing yet another disruptive force in the media industry.
The rise of digital advertising already has weighed heavily on traditional media businesses—such as publishing, radio and television—and the nascent mobile market is expected to bring a new wave of upheaval as devices like Apple’s iPhone and iPad proliferate.
John Shelton, chief executive of STRATA, an ad-software provider that manages $50 billion worth of ad transactions, said that, while mobile makes up a small portion of the total ad market, there is pent-up demand from large advertisers and agencies to enter the space, and Apple is poised to tap into it at an opportune time.
“I think you’ll see a lot of agencies really pushing this,” Shelton said. “These devices are just showing up in the market, like televisions in the 1950s, and all of sudden, I think you’re going to see a watershed of advertising coming in here.”
TV is tops for advertisers, for now. That’s the conclusion of a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, corporations continue to spend the majority of their ad budgets on television. STRATA is the leading provider of media buying/selling software and conducted the quarterly survey. >Read More
Political Agency GMMB Benefits from Streamlined eBusiness Solution
STRATA and NCC Media announce reaching $82 million in paperless orders. Spot Cable media rep firm NCC Media’s eOrders platform streamlines the transmission of Spot Cable advertising orders and revisions between media buying agencies and their media stewardship systems including STRATA. eOrders eliminates paperwork and faxed orders adding cost efficiency and precision to the cable ad buying and selling process. >Read More
STRATA links with Google to take purchasing digital advertising to a new high for media buying agencies. STRATA, the leader in media buying and selling software, now connects with the latest Google ad-serving platform to provide agencies a seamless end-to-end system for placing, tracking and billing digital advertising campaigns. >Read More
The media buying process shifts into high gear for agencies with a new link between Entertainment Communications Network, Inc. (ECN) and STRATA, the leader in media buying software. ECN and STRATA, jointly announced today that ECN’s media services for advertising agencies throughout North America are now directly available through STRATA’s media buying software. STRATA agencies can use ECN’s services to guarantee delivery of commercial information to targeted media contacts. This connection allows agencies to deliver traffic on time and to the right person while receiving confirmation electronically. >Read More
STRATA enhances its premier digital product with Eyeblaster’s MediaMind, the first agency-based ad serving solution built from the ground up specially for agencies and advertisers. STRATA, the industry leader with its full suite of software for media buyers and sellers, recently began offering buyers integrated access to Eyeblaster.
STRATA provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising. The new integration with MediaMind simplifies campaign management for agencies and alleviates daily challenges associated with planning, buying and billing. >Read More
Comcast, Cablevision and Others Signed to Use New Tool
STRATA announces the launch of a revolutionary new product that is changing the way advanced advertising is managed. STRATA Volos allows media sales organizations the ability to manage their multi-media advertising platforms (Spot, Interactive Television, Video-on-Demand, Internet, Microsites and more). To date, Comcast, Cablevision and several others are signed on to use Volos in their advertising planning and reporting. >Read More
Internet appears to be spearheading media buying agencies toward a recovery. Compared to just one year ago, Internet advertising has witnessed an 82% growth as the avenue of choice in STRATA’s survey of media buying agencies.
Uncertainty of a recovery along with the strong emergence of Advanced Advertising as an advertising choice, also highlight STRATA’s report. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of agencies of varying sizes across the country. >Read More
The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies. A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country. >Read More
STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software. The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry. Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.
The worst may soon be behind us. That was the sentiment by respondents in a recent study by STRATA of media buying agencies. While that may be true and people start to spend on advertising again, they are being careful about it and are exploring new avenues. STRATA, a leader in media buying/selling software conducts a quarterly survey comprised of 40 agencies of varying sizes across the country. >Read More
Microsoft Honors STRATA for Outstanding Customer Commitment and Sales Achievement >Read More
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