2008
May 19th, 2008 | Read more articles from 2008 or Visit the News ArchiveTVINVOICES.COM AND RADIOINVOICES.COM NOW RESPONSIBLE FOR BILLIONS OF DOLLARS OF BROADCAST AD REVENUE
TVInvoices.com and RadioInvoices.com, the fastest-growing electronic invoice delivery systems, are now responsible for more than $3 billion in annual billing. Strata Marketing’s Spot Buy Spot division created and manages the electronic invoice delivery option which has attracted thousands of broadcast stations with its low cost, easy-to-use platform. Now recognized as the industry standard, RadioInvoices.com now serves more than 4700 radio stations. Since its rollout less than three years ago, 500 commercial television stations at some of the largest broadcast groups now employ TVInvoices.com for their electronic invoice delivery. In the past six months alone, TVInvoices.com has delivered more than $1 billion in television station billing.
The popularity and widespread use of TVINvoices.com and RadioINvoices.com is attributable to a number of factors including; a low, flat monthly fee to TV stations for an unlimited number of invoices, no per invoice fee to stations and media buying agencies resulting in unlimited, free electronic invoices to buyers, and a complete tracking system for every invoice sent. Electronic invoices save time and money for the station and the agency, and they complement every business’ effort to be environmentally friendly.
Strata Marketing provides a number of products and services to the media industry. When it comes to e-business, Strata Marketing is delivering for its clients - putting valuable, efficient connections right at their fingertips every day. Strata has added more than 100 agency clients every year for the past seven years, and boasts more than 150 stations using its state-of-the-art TV sales platform.
For 24 years, Strata has crafted custom solutions for buyers and sellers of media. Now our Spot Buy Spot division, with its expertise in media consulting and development, will help our clients define the best business practices, make the most of existing media software solutions, and drive their business forward.
An estimated 12,000 media professionals in over a thousand locations use Strata software every day. Learn more about Strata Marketing at http://www.stratag.com.