March 11th, 2016 | Read more articles from 2016 or Visit the News Archive
TVB: Where is the Best Political Ad ROI? - ASK STRATA
Statistics from STRATA’s recent survey of political advertising agencies were featured in the Week 24 edition of the TVB‘s VidLytics. Our survey showed which ad medium advertisers felt delivered the strongest ROI for their political campaigns. Local TV dominated the survey with a commanding 78%. The battle for second place was more hottly contested with Social Media claiming the spot with 11%. Just barely keeping the pace ahead of National TV and Online Digital Video which logged 6% and 5% respectively.