June 10th, 2016 | Read more articles from 2016 or Visit the News Archive
Trust in Programmatic Increases
Originally Appearing at: RadioInk
By: Radio Ink
That’s according to a new study released by SRATA. The first quarter survey found that digital spend is increasingly being executed through programmatic exchanges. Thirty-seven percent trust programmatic to execute digital orders, a 22% increase from last quarter. What about non-digital buying?
Overall, more dollars are flowing to programmatic buying as agency trust in programmatic improves for digital and non-digital buying. Twenty-one percent of agencies plan on conducting 20-40% of ad spend programmatically, a 50% increase from last quarter, while another 41% plan on executing between 10% and 20% of ad buys programmatically. Thirty percent of agencies say they are not planning on making buys programmatically, the lowest percentage of agencies seen in the history of the STRATA Agency Survey.