February 2nd, 2016 | Read more articles from 2016 or Visit the News Archive
STRATA Partners with NCM
STRATA has partnered with National CineMedia (NCM) to allow agencies to buy cinema advertising in the Spot marketplace for the first time. NCM’s premium FirstLook pre-show inventory is now available to STRATA’s client base of over a thousand agencies. The initial launch will allow NCM to be planned, purchased, and billed through STRATA in the top 25 Designated Market Areas (DMAs), with NCM’s full national network of 20,050 movie screens in 1,600 theaters in 187 DMAs expected to be available in the system by mid-year. Following a record year at the box office and record ratings for NCM, STRATA and NCM say FirstLook translates to a Nielsen rating of over 7.0 for Adults 18-49. NCM has also declared its movie theaters to be “politics-free zones,” saying that makes it an especially attractive option for brands in an election year.