Strata

STRATA AGGRESSIVELY MOVES TO STRENGTHEN MARKET POSITION IN MEDIA BUYING AND SELLING SOFTWARE INDUSTRY

October 20th, 2009 | Read more articles from 2009 or Visit the News Archive

CHICAGO, IL.  -  STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software.  The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry.

STRATA is a long-standing veteran in media buying and selling software and is celebrating its 25th anniversary.  Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.

STRATA’s new brandmark portrays the company mission, creating order from chaos in this fragmented and ever-changing marketplace.  

“We’re at a time in our industry where our top agency partners are looking for organizations that can provide comprehensive solutions for today’s challenges and are nimble enough to handle the changing needs of  their clients,” says John Shelton, President/CEO of STRATA.  Shelton, a widely recognized industry pioneer in the area of media buying and selling software added, “The landscape is changing so rapidly and has become so diverse.  We know agencies can benefit from our advanced technology and deep cross platform experience.  STRATA is the company that can best meet the needs of this convergent marketplace and provide transformational results for our clients.”

STRATA is in a tremendously strong position as it releases its new brand initiatives.  The company has grown more than 190% over the last 5 years expanding its client base and developed a strong platform of standard and custom solutions for Agencies along with Radio, TV, Cable and Interactive.  This wealth of experience across multiple media outlets has positioned STRATA to deliver unmatched cross-platform solutions. 

“We are better, faster and more efficient than the other choices out there,” said Shelton.  “Companies look to STRATA as a strong investment in their future.”
One of the new components that media buying agencies are benefiting from is the ability to access STRATA from an internet connection.  This adds efficiency and precision across traditional and emerging media campaigns for Digital, Spot Cable, TV, Radio, Network, Outdoor and Print.

STRATA currently has over 12,000 users and works with approximately 1,200 agencies to buy, place and track media buys.  Among the top companies that benefit from STRATA’s expertise, vision and systems are Horizon Media, US International, Zimmerman Advertising and Omnicom.

Horizon Media, the largest U.S. independent media service company, has trusted STRATA for over 15 years.  They have recently reached a milestone and are celebrating 20 years in the media services business.  The award winning company has had unparalleled growth and has $2 Billion in estimated billings and continues to grow.

“We are proud to have worked with STRATA for the last 15 years,” said Joyce FitzSimons, Horizon Media. “It has been a great partnership.”

STRATA has tapped New York agency Brand New World to build its new brand identity.  Brand New World is a company recognized for its strategic and creative solutions for the digital and advertising marketplaces. 

“We’re so fortunate to be working with John and his immensely talented management team at STRATA,” said Alan Feldenkris, founder and CEO of Brand New World.  “We thrive on providing solutions for organizations who not only have world class product offerings, but who also display an overt commitment to leading their partners into the future of our wildly exciting and challenging industry.”

STRATA
The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution with the technology to enable organizations to lead rather than react.  STRATA transforms businesses in a way that adds efficiency and precision across traditional and emerging platforms at the scale media client’s demand.  The company has earned its esteemed reputation by consistently leading new innovations in the field and diligently serving its clients for over 25 years.  STRATA is owned by Comcast Cable.

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Links: www.gotostrata.com
www.horizonmedia.com
www.comcastspotlight.com
www.brandnewworldus.com