Strata

STRATA LEADS THE WAY IN ADVANCED ADVERTISING FOR COMCAST

CHICAGO, Feb 03, 2009—STRATA continues its forward thinking in advanced advertising by giving media sellers a pair of new opportunities for their clients to reach their customers. Strata is the industry leader with its full suite of software for an end-to-end connection between media buyers and sellers.

Strata offers unprecedented accuracy and detail for advertisers through their premier searchable database of cable video on demand (VOD) assets. The database, called Strata One Source (SOS), now allows media sellers the ability to search available VOD content using search criteria including date/time, genre and/or keywords in order to locate VOD assets which best suit their sales needs.

Advertisers can place pre-roll or post-roll commercials on VOD assets based on the advertiser’s target audience and genres. In essence, providing the ability to drill down to the best suited assets for their customers needs while providing information all in one place. These results can be exported to Strata VIEW32 as part of an avails package or print reports.

Already on board with Strata’s advanced advertising initiative is Comcast Spotlight, the advertising sales division of Comcast Cable, which has begun using the new technology.

According to John Shelton, Strata President and CEO, “Ad agencies could be the biggest winner. In a complex media world, advanced advertising for VOD gives agencies a portal in evolving media opportunities for both them and their customers.” Strata’s SOS has approximately 6,000 paid sales side users that could benefit from this advancement in technology.

“As the leader in digital media, we are pleased with Strata’s integration of traditional linear programming and VOD,” says Hank Oster, Senior Vice President and General Manager of Comcast Spotlight. “Streamlining processes makes it more efficient for buyers to leverage cable’s unmatched capabilities and reach and for us to present our clients with the end-to-end solutions that enable them to reach their market segments across multiple platforms.”

Strata is also making strides into new digital media capabilities with the internet. They will allow cable account executives to drill down to particular website pages and look across media for their client to purchase category specific advertising.

Strata’s software also helps clients buy all media types including cable, broadcast, newspaper, radio and outdoor more efficiently. Within a short time, Strata has become a dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.