January 14th, 2016 | Read more articles from 2016 or Visit the News Archive
Strata Integrates iHeart’s Digital Audio Inventory
Media buying and selling software provider Strata has integrated iHeartMedia’s digital audio inventory into its systems, giving more than 1,000 ad agencies access to advertising on the broadcaster’s online streams. Strata says it built a customized solution for buyers to access iHeart’s platform, allowing buyers to easily view the inventory in its systems, including data on local markets, audience and ratings.
In a release, Strata VP Judd Rubin said the integration will give its agency partners access to “the wide range of digital audio advertising opportunities that iHeartMedia offers. The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace.”
“We’re pleased to collaborate with Strata to make our digital inventory available within its systems, giving its over one thousand advertising agencies the ability to effectively and efficiently reach our audiences through our extensive digital platform and assets,” added Radha Subramanyam, iHeartMedia’s president of research and insights.