January 14th, 2016 | Read more articles from 2016 or Visit the News Archive
STRATA Announces Integration of iHeartMedia Into Its Systems
STRATA Announces Integration of iHeartMedia Into Its Systems, Giving Over One Thousand Agencies Access to iHeartMedia’s Digital Audio Inventory
CHICAGO, Jan. 14, 2016 /PRNewswire/—STRATA,the leader in media buying and selling software, announced today that iHeartMedia’s vast digital audio inventory is now available to ad buyers through STRATA’s systems.This will give over 1,000 advertising agencies the ability to access iHeartMedia’s digital inventory using STRATA’s media buying system.
Through a customized solution built for iHeartMedia inventory, STRATA provides access to iHeartMedia’s digital platform, which is available via desktop, mobile, in-car digital dashboards, tablets, gaming consoles and home entertainment systems. Ad buyers and agencies can easily view iHeartMedia’s digital audio inventory in STRATA’s systems, including data on local markets, audience, and ratings.
“We’re thrilled to be partnering with iHeartMedia. Integrating their inventory into our systems is welcomed by our over 1,000 STRATA agencies, all of whom will now have access to the wide range of digital audio advertising opportunities that iHeartMedia offers,” said Judd Rubin, Vice President of STRATA. “The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace.”
“We’re pleased to collaborate with STRATA to make our digital inventory available within its systems, giving its over one thousand advertising agencies the ability to effectively and efficiently reach our audiences through our extensive digital platform and assets,” said Radha Subramanyam, iHeartMedia’s President of Research and Insights.