December 8th, 2015 | Read more articles from 2015 or Visit the News Archive
STRATA And Triton Digital Partner To Provide Access To Triton Local Network Digital Audio Inventory
Partnership Integrates Internet Audio and Broadcast Inventory in STRATA’s Automated Buying System
(Chicago) December 08, 2015 – STRATA, the leader in media buying and selling software, announced today its partnership with Triton Digital, a leading technology provider for the audio industry, to include access to the Triton Local Network (TLN) through STRATA’s systems. TLN combines audio inventory from premium publishers into one network, making at-scale digital audio easily accessible to agencies and advertisers.
TLN delivers 51 million unique listeners across over 278 markets. Using market population and demographic data, TLN audiences are represented in Average Quarter Hour and Cume Ratings.
“STRATA is committed to enabling more efficient transactions of both Internet and over-the-air radio. Triton Digital is an important partner for STRATA, as we continue to broaden our collaboration with video and audio content providers to deliver access to larger audiences and more advertising opportunities,” said Judd Rubin, Vice President of STRATA. “Having an automated process like this for buying and planning digital audio will be a critical tool for agencies and publishers moving forward.”
“We are pleased to partner with Strata to make TLN, our premium publisher local ad network, available in their order flow management system,” said John Rosso, President of Market Development at Triton Digital. “Agencies can now plan campaigns, request and receive submissions, send orders and receive electronic invoices from Triton Digital across 278 local markets.”
TLN audiences can be targeted geographically and by demographic, including age and gender. TLN can deliver upwards of 10 weekly target rating points (TRPs) in each market.
For more information on TLN, visit http://www.tritondigital.com/advertisers/triton-local-network