November 1st, 2016 | Read more articles from 2016 or Visit the News Archive
STRATA and Hulu Partner to Provide Advertisers Access to Premium Streaming Platform
Integration Brings Hulu Inventory to STRATA Agencies Seeking Local and National Ad Spots on Multiple Platforms
STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination. STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad.
The integration of STRATA’s software with Hulu allows advertisers to overcome ad skipping and viewability challenges; Hulu boasts 92% viewability, 60% higher than the industry benchmark, and non- skippable ads where advertisers only pay on 100% ad completion. The relationship also enables STRATA’s agencies to effectively reach local audiences on Hulu by Nielsen DMA, state, or zip code. Hulu converts their impressions to TV ratings so that local broadcast buyers can purchase Hulu as part of their overall TV plans. Hulu offers a balanced rotation of local and national ads within commercial breaks and provides category separation within pods.
“Integrating Hulu’s library of premium content into our systems is another example of our commitment to provide the best advertising opportunities to our clients. Working closely with Hulu enabled us to engineer media buying software solutions that allow for fluid transactions of ads that can appear on any device,” said Judd Rubin, Vice President at STRATA. “We are excited about our relationship with Hulu and the tremendous opportunities it provides our agencies.”
“Hulu’s partnership with Strata is a sign of the times that the local broadcast marketplace needs to go beyond their conventional TV buying options to meet their clients’ TV advertising objectives,” said Peter Naylor, SVP Sales, Hulu.
Hulu advertising opportunities can be obtained through Strata’s software, which is used on over 13,000 desktops nationally in over a thousand advertising agencies and 99% of broadcast television stations.
STRATA empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year. As the system of choice for over 1,000 agencies in the United States, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. STRATA is a Comcast Platform Services company. For more information, visit http://www.gotostrata.com.
Hulu is a premium streaming TV destination that offers hundreds of thousands of hours of the best of current season programming, premium original content, films and full seasons of hit series to subscribers with limited commercials for $7.99 per month or commercial free for $11.99 per month. Hulu is the only streaming subscription service that offers current season content from 4 of the 5 largest U.S. broadcast networks, as well as acclaimed Hulu Originals including The Mindy Project, The Path, 11.22.63, Difficult People and the Golden Globe nominated comedy series, Casual. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and continues to redefine TV by connecting viewers with the stories they love.