The Strata platform enables cross-media campaign planning, activation, optimization, and financial management, all in one system. It does this by combining a data-centric and single-hosted platform, an open integration model, and applied automation.
Key differentiators
Strata is modular, globally scalable, and locally tailored, enabling marketers to build an all-inclusive solution that works seamlessly with existing in-house systems. As part of the FreeWheel product suite, it also offers exclusive marketplace connections to premium video inventory and rich data.
Process Automation
Strata automates the complex, manual work behind every campaign – from orders and approvals to trafficking – so teams move faster with fewer errors.
Digital-Ready Workflows
OneStrata Digital, Strata's next-generation digital campaign platform, enables streamlined planning and buying with modern workflows designed for speed, efficiency, and performance.
Data Enablement
Our solutions enable you to connect your attribution tool directly to the Strata database and utilize cleaner, more accessible data.
Best-in-Class Partnerships
Our industry-leading partners provide options to drive more control, automation, efficiency, and access to premium supply like OTT and podcasting.
Financial Integrations
Financial Bridge creates a seamless integration between an agency's media and finance systems, and an API connection ensures accurate media billing and payment information.
Sophisticated Reporting
Advanced reporting and visualization tools are integrated directly into the workflow to increase accountability and reduce the burden of spreadsheet reports.
Contact us
Learn more about how Strata's tools and capabilities can help you throughout the campaign workflow.