Strata

STRATA ADVANCES DIGITAL ADVERTISING WITH VOLOS PRODUCT

February 3rd, 2010 | Read more articles from 2010 or Visit the News Archive

Comcast, Cablevision and Others Signed to Use New Tool

CHICAGO, IL. (February 3, 2010) – STRATA announces the launch of a revolutionary new product that is changing the way advanced advertising is managed.  STRATA Volos allows media sales organizations the ability to manage their multi-media advertising platforms (Spot, Interactive Television, Video-on-Demand, Internet, Microsites and more).  To date, Comcast, Cablevision and several others are signed on to use Volos in their advertising planning and reporting.

Volos is designed to administer the sales of multiple media types and enhancements from pre-buy, scheduling, placement, and tracking – all within a single sales tool.  Volos also is designed to be dynamic enough to manage additional new media platforms or enhancements as they are added to the sales arsenal.  Instead of having several systems to handle the various media types, Volos creates a unified user interface for scheduling a client’s buy across both linear and advanced advertising platforms. 

Volos can manage multiple enhanced advertising features including interactive overlays, telescoping, polling, RFI and more over linear spot, VOD, on-line, or mobile platforms.  The end result is that Volos provides an expedited order process for advertising agencies and provides centralized reporting.

“STRATA Volos expands what normal systems can handle and has it all in one place, truly a centralized source to manage all platform media types,” says John Shelton, STRATA President/CEO.  “A great thing about it is that it is designed to “plug-in” new advertising offerings in the future, with minimal effort.” 

STRATA currently has over 12,000 media users and casts the largest net possible with over $50 billion worth of ad buys flowing through their system annually.  One of the companies taking advantage of STRATA Volos advanced capabilities is Comcast Spotlight.

“The ability to quickly and easily view both traditional and advanced advertising channels is essential, and STRATA is continuing to lead the industry in providing that functionality through the Volos product,” said Hank Oster, Senior Vice President and General Manager of Comcast Spotlight.  “The move towards new media and a more diverse media mix for agencies has made it vital for the industry to utilize these capabilities.”

STRATA currently works with nearly half of all media buying firms.  STRATA software helps clients buy and sell all types of media (cable, broadcast, newspaper, radio, outdoor and advanced advertising) more accurately and quickly.  Over its 25 years, STRATA has become the industry standard for media buyers and sellers across the country through steady growth and proven products.