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Presidential candidates spend big on Super Tuesday ad push

March 1st, 2016 | Read more articles from 2016 or Visit the News Archive
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By Seana Smith

Presidential candidates are spending big on TV advertising in Super Tuesday states, dishing out cash to drum up last-minute support.

And if you’re one of the voters heading to the polls today, you’ve likely been bombarded by candidates’ commercials. This year is on track to be one of the most expensive elections in U.S. history.

On the GOP side, a big chunk of the money is targeting Republican front runner Donald Trump.

“Senator Ted Cruz is making a huge ad push,” said J.D. Miller, director at STRATA, a media buying and selling software company, in the video above. “He’s got about $5 million that he’s looking to spend for Super Tuesday. Senator Marco Rubio is spending about $3.9 million and Trump is spending $1.64 million.”

So which states are attracting the most cash?

“It’s Texas right now on the GOP side. All three of the top candidates are throwing money in that direction,” said Miller.

Donald Trump has spent nearly a half a million dollars purchasing ads in Texas, home state of Senator Ted Cruz. Meanwhile, Senator Marco Rubio’s allied Super PAC has spent more than double that amount in the Longhorn State.

But it’s going to be a tough fight. Senator Cruz is expected to defeat Trump in Texas by a double-digit margin, with Rubio ending in a distant third, according to a recent NBC News/Wall Street Journal/Marist poll.


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