Strata

STRATA MAKES ePORT A REALITY FOR THE TVB AND BROADCASTERS

Strata Marketing, through its custom development division Spot Buy Spot, is pleased to report widespread support for the Television Bureau of Advertising’s ePort electronic ordering system. In 2007 after a national review, the TVB announced Spot Buy Spot had been selected to build ePort. ePort is the infrastructure that will connect the TV sales industry with thousands of media buyers, a goal for the TVB, its stations, and its media-buying agency customers for many years. More than 700 US TV stations have signed up to participate and fund the project - making ePort, as an electronic solution, available in more than 98% of US TV markets.

When it comes to e-business, Strata Marketing is delivering for its clients - putting valuable, efficient connections right at their fingertips every day. Strata has added more than 100 agency clients every year for the past seven years, and boasts more than 150 stations using its state-of-the-art TV sales platform.

For 24 years Strata has crafted custom solutions for buyers and sellers of media. Now our Spot Buy Spot division, with its expertise in media consulting and development, will help our clients define the best business practices, make the most of existing media software solutions, and drive their business forward.

An estimated 12,000 media professionals in over a thousand locations use Strata software every day. Learn more about Strata Marketing at http://www.stratag.com.