Strata

NEW ECN AND STRATA LINK GIVES MEDIA BUYING A BOOST  

March 18th, 2010 | Read more articles from 2010 or Visit the News Archive

The media buying process shifts into high gear for agencies with a new link between Entertainment Communications Network, Inc. (ECN) and STRATA, the leader in media buying software.  ECN and STRATA, jointly announced today that ECN’s media services for advertising agencies throughout North America are now directly available through STRATA’s media buying software.

STRATA agencies can use ECN’s services to guarantee delivery of commercial information to targeted media contacts.  This connection allows agencies to deliver traffic on time and to the right person while receiving confirmation electronically.

“Media buying agencies can now take advantage of ECN’s extensive database of media contacts and guaranteed delivery system of commercial information directly from their STRATA software,” said Angela Tietze, ECN’s President, “and, with its direct XML connection via STRATA, ECN can distribute information faster and more efficiently to the broadcast community.”

ECN maintains a proprietary media database of more than 120,000 names and addresses, tracking personnel at radio and TV stations, cable networks and cable systems.

 “STRATA’s new connection to ECN gives clients immediate access to targeted media for delivery of broadcast traffic,” said John Shelton, STRATA President/CEO.  “In the end, this will add tremendous efficiency and precision to the media buyer’s process.  ECN’s 20-year relationship with the broadcast and advertising community made it a logical choice to link with them to continue to serve our clients at the highest level.”

 “In 2009, we saw more consolidations and changes at the station level than any year prior,” commented Tietze.  “In one 60-day period alone, we had more than 1,200 cable-related changes, making it virtually impossible for agencies to stay on top of those contacts.”

STRATA’s media buying agencies can also take advantage of other ECN services. Through its E*Confirmation compliance service, ECN obtains written verification that each station on the buy has received, understood and complied with critical revisions and destroy orders received through STRATA.

STRATA’s media buying software integrates all media into one cohesive database and user interface that allows organizations to conduct large-scale transactions.  As the leader in EDI development, STRATA has integrated automated tools for order delivery, confirmations, makegoods, client approvals, electronic invoices, and much more.  Media buying agencies rely on efficiencies via automation tools for communications, and hosted solutions through STRATA. 

STRATA currently has over 12,000 media users and casts the largest net possible with over $50 billion worth of ad buys flowing through their system annually.  Over its 25 years, STRATA has become the industry standard for media buyers and sellers across the country through steady growth and proven products.