News: Article

2016

NCM-Strata Puts Cinema Ads In Spot System

January 26th, 2016 | Read more articles from 2016 or Visit the News Archive
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Appearing at: TV Newscheck

In a deal with media software company Strata, National CineMedia will allow agencies and marketers to buy cinema advertising in the TV spot marketplace for the first time. NCM, a national network of 20,050 movie screens in 1,600 theaters in 187 DMAs, says its in-theater media inventory is expected to be available in the Strata system by mid-year. The deal will allow marketers to plan, purchase and bill NCM media through Strata in the top 25 DMAs.

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