Strata

Media buyers warn ad budget cuts may be ahead

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Originally appearing August 24, 2011 at B to B MEDIA Business

Chicago—About 7% of advertisers cut ad budgets and 11% warned of budget cuts in the wake of the financial gyrations that followed the U.S. debt downgrade, according to an online survey of media buyers conducted this month by STRATA, which markets media buying software.

Media buyers responding to STRATA’s survey said that 82% planned no immediate changes to their budgets. If cuts were made to ad budgets, 50% of media buyers said that spot TV would be cut and 40% said print was likely to be cut.

ABOUT STRATA

STRATA is the nation’s leading provider of media buying and selling software.  The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums.  On average, over $50 Billion in advertising dollars flow through STRATA systems per year.   

The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react.  By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.

Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983.  STRATA is owned by Comcast Cable http://www.comcast.com/.  For more information, visit www.gotostrata.com or call (800) 9 STRATA

For more information: www.gotostrata.com, http://www.facebook.com/STRATA and on Twitter - @gotostrata

For Further Information:
Contact: J.D. Miller
Director, Marketing and Communications
STRATA             
312) 222-1555