Strata

Long Term Effects of Japanese Disaster

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Originally appearing in Cable Spots, Mar 28, 2011

The worldwide economic effects of the Japanese disaster will be long-term, some of which we have already started seeing in the automotive industry.

MediaDailyNews is reporting on a Strata survey, asking advertising agencies what categories they anticipate will experience cutbacks in advertising spending, and 65% of them expect Japanese auto and electronics manufacturers to do so.

But there is an upside to all this. Those same agency executives expect domestic auto manufacturers to see this as an opportunity to increase their ad spending. Strata says the overall impact will have minimal effect on agency business, and of the 20 major agencies surveyed, only 15% said the effect would be moderate.