Strata

Let the Power of STRATA Drive Your Digital Buying!

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Currently the clearance cost associated with Digital Display is over 300% higher than that of Television, with respective revenues that don’t come close to meeting that ratio. STRATA’s attacking the high cost of clearance associated with Digital media (due mainly to manual processes and stewarding the media outside of any structured system).

Shift your campaign into overdrive! STRATA has created a dynamic Digital Buying Platform that electronically sends transactions throughout the full lifecycle of RFP through Billing and Invoicing. That means that there is no need to re-key between different components for various stages of the process.

Work with any publisher, Rich Media provider, ad-server, DSP, Search engine – you name it. STRATA has created a smooth and seamless Billing and Invoicing process specifically for Digital media, so no more shoe-horning your Digital buys into a module designed for Traditional media.

Let STRATA drive your Digital so you can focus on the road ahead.

 SBMS Digital Platform:

 Plan

• Robust functionality within the Media Plan/scheduling screens – Packages, Roadblocks, Geotargeting, so much more

Manage

• Manage all Digital buying in the same location as Traditional media
• Produce multi-media reports including Traditional and Digital
• Campaign Management screen for optimization, keeping track of revisions, and updating traffic as required
• Complete ad-hoc reporting capability with “Client-Ready” presentation and exports to PDF, Excel, Word, etc.
• Ad-server rate cards that auto-calculate ad-serving fees on placements

Connect

• Send RFP’s directly to your AE at the publisher site
• Receive RFP responses back into system; accepted RFP’s convert into orders
• Upload Digital Media Plans to all major Ad Servers
• Download performance metrics from Ad Servers directly into STRATA for powerful Campaign Management
• Export of media plans into Excel with ability to make changes, add placements, delete placements and re-upload

Monetize

• Vendor invoice entry/matching/paying capabilities
• Connect directly to your Agency Financial Management System, for automatic bill/pay