January 15th, 2016 | Read more articles from 2016 or Visit the News Archive
Integration of iHeart Data Into Strata is Complete
STRATA announced Thursday that all of iHeartMedia’s digital audio inventory is now available to ad buyers through STRATA’s systems. It now gives over 1,000 advertising agencies the ability to access iHeartMedia’s digital inventory using STRATA’s media buying system. Ad buyers and agencies can now view iHeartMedia’s digital audio inventory in STRATA’s systems, including data on local markets, audience, and ratings.