January 26th, 2016 | Read more articles from 2016 or Visit the News Archive
Cynopsis Media - 01/27/16 Edition - Marketing & Advertising
MARKETING & ADVERTISING
National CineMedia, peddler of in-theater ad sales, is stepping up its game via a new partnership with ad software company STRATA that will provide national advertisers with a single point of contact to specifically target messages in local markets. As well as its theater offerings, the Comcast-owned company will now offer cable, broadcast and other opportunities to brands and advertisers.