December 13th, 2012 | Read more articles from 2012 or Visit the News Archive
Billions Flow through ePort Making 2012 a Record Year!
ePort continues to grow by leaps and bounds. A record of over $2.25 Billion(?) worth of orders have been sent to TV rep firms or direct to stations in 2012. That surpasses the entire order volume in 2010 and 2011 combined. An astounding 1400 stations have received ePort orders in 2012. This level of electronic transactions is unprecedented in the media industry.
ePort provides a secure 2-way, electronic connection between buyers and sellers. Through this revolutionary system, rep firms and stations across the country can take an agency’s original order all the way to traffic without re-typing the order. Some station groups are even sending makegoods back to the buyer electronically.
Originally sponsored by the TVB in 2007, ePort is an electronic bridge open to all media buyers and broadcast TV stations and rep firms. In 2011, STRATA partnered with Katz Media and Cox Reps, and assumed the business and technical management of ePort.
While the dollar total flowing through ePort this year is amazing, STRATA expects those numbers to climb next year. Are you using the industry’s most powerful connection between buyers and sellers? If not, contact a STRATA representative or click here to find out how you can start today!