News: Archives

September 2016

  • September 30

    Ad Buyers Want More Automated Selling

    Originally Appearing at: TV NewsCheck

    By: Janet Stilson

    “We’ve been talking about this too long. I can’t go into a market programmatically half way,” says Frank Friedman of Zenith Media, speaking of the need to have all stations in a given DMA participate. “We need to separate the fear of automation lowering rates. If we don’t automate we’re going to fail.”

    >Read More

  • September 23

    Tech Companies Eye Troubled Twitter As Possible Acquisition

    Originally Appearing at: Media Post

    By Gavin O’Malley

    Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors, sources tell CNBC. >Read More

  • September 15

    Audio Industry Growth Attracts More Ad Agency Interest.

    Appearing at: Sun Broadcast Group

    Originally Appearing at: Inside Radio

    As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% from Q1. Also, 14% said they were more interested in spot radio—an 8% rise over last year. >Read More

  • September 15

    Audio Industry Growth Attracts More Ad Agency Interest

    Originally Appearing at: Inside Radio

    As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% from Q1. Also, 14% said they were more interested in spot radio—an 8% rise over last year. >Read More

  • September 15

    Ad Agencies Cautious About Spending

    Originally Appearing at: Radio Ink

    STRATA released its second-quarter survey of advertising agencies on Wednesday, which found that agency budgets remain flat as agencies “see looming headwinds.” The advertising agencies in the study report to STRATA that 49% of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of the agencies say business will decrease in the second half of the year. >Read More

  • September 15

    Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets

    Originally Appearing at Media Post

    By Richard Whitman

    Things do not appear to be looking good on the agency client budget front.

    A recent Q2 survey of ad agencies conducted by STRATA found that agency budgets and hiring remain flat as they see looming headwinds. >Read More

  • September 15

    STRATA Survey Finds Advertising Agency Confidence Dips Amid Budget Decline

    Originally Appearing at: All Access Media Group

    A recent second quarter survey of advertising agencies conducted by STRATA found that agency budgets and hiring remain flat as they see “looming headwinds.” Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since the first quarter of 2013. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to the 2nd quarter of 2015. >Read More

  • September 14

    STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

    Appearing at: Yahoo! Finance

    —Survey Also Finds Twitter Continues to Fall While Overall Social Ad Spend Increases—

    CHICAGO (September 14, 2016)—A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform Services company, found that agency budgets and hiring remain flat as they see looming headwinds. Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since 1Q13. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to 2Q15. >Read More

  • September 14

    STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

    Appearing at: PR Newswire

    —Survey Also Finds Twitter Continues to Fall While Overall Social Ad Spend Increases—

    CHICAGO (September 14, 2016)—A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform Services company, found that agency budgets and hiring remain flat as they see looming headwinds. Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since 1Q13. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to 2Q15. >Read More

  • September 12

    Political Campaign TV Ad Spending Is Surging in North Carolina. Ohio? Not So Much

    Originally Appearing at: Ad Age

    By: Simon Dumenco

    Editor’s note: Here’s the third installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows.—Ken Wheaton >Read More

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