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By Month - 2010

September 2010

September 23
FOX Business - STRATA’s Systems Reveal Huge Bump in 2010 Political Ad Spending
On September 17, STRATA CEO/President John Shelton was interviewed on FOX Business Strategy Room about what is possibly the biggest political advertising year ever. Data derived from STRATA’s systems show a huge bump in advertising this political season compared to previous years. From Tea Party messages to national vs. regional TV media buys, John outlines how advertising is being used to sway voters during the 2010 political season. >Read More
September 14
STRATA Sets New Standard for Media Buying with Enterprise Agency Management System Upgrade
STRATA, a leading media buying and selling software provider, officially announced today the release of a major update to its Enterprise Agency Management platform. The system raises advertising agencies’ level of productivity through a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of media including the most advanced digital media.
This latest update is the result of a complete rewrite of STRATA’s industry leading system, and is intended to bring new a new level of efficiency, scalability and real-time processing to the media buying industry. The system provides built in connections to industry dashboards, report writers, and enhancements that will add precision and efficiency to the way agencies do business. >Read More
September 14
Media Post: STRATA Unveils New Media Processing System, Compatible With Microsoft Desktop Apps
Originally appearing in MediaPost by Joe Mandese, Sep 14, 2010 08:31 AM
Media-buying software and systems developer STRATA has introduced a new enterprise system for ad agencies that is based entirely on Microsoft’s operating system, making it seamlessly interoperable with all of Microsoft’s desktop applications. That, says STRATA CEO John Shelton, represents a significant improvement in the ease of integration for most advertising agencies, which utilize Microsoft’s desktop applications - especially Excel spreadsheet files - as the primary means of planning and posting media buys. >Read More