News: Archives

November 2016

  • November 8

    Instagram’s Ad Business Is on a Rapid Trajectory

    Originally Appearing at: eMarketer

    Facebook’s decision to integrate Instagram into its ad system has helped boost revenues

    In September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder, as explored in a new eMarketer report, “Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain” (eMarketer PRO customers only).  >Read More

  • November 4

    See the Map: Political TV Ad Spending Just Surged the Most in Michigan and Wisconsin

    Originally Appearing at: AdAge

    By Simon Dumenco

     

    Editor’s note: Here’s the fifth and final installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows.—Ken Wheaton >Read More

  • November 2

    Programmatic Buyers Worry About Inventory Quality And Transparency

    Originally Appearing at: MediaPost

    By Tobi Elkin

    Programmatic spending estimates vary depending on the source. One of the most reliable sources of data on programmatic ad spending and trends, overall, is eMarketer. (Disclosure: RTBlog’s author previously worked at eMarketer.) The digital research firm reports in an article that programmatic is expected to comprise 73.0% of all U.S. display ad spending. The projection didn’t mention spending for programmatic mobile or video. >Read More

  • November 2

    STRATA partners with Hulu on ad buys

    Appearing at: Rapid TV News

    By Michelle Clancy

    STRATA has partnered with Hulu, allowing more than a thousand advertising agencies to use the firm’s software to purchase advertisements on mobile, desktop and living room devices streaming Hulu content. >Read More

  • November 2

    Hulu, STRATA team up on ad buying platform for streaming service

    Appearing at Marketing Dive

    Dive Brief

     

     

    • Hulu has partnered with STRATA, an ad buying and selling marketplace, for an ad platform geared toward streaming video, according to a STRATA press release.
    • The platform will bring an experience akin to what advertisers expect when they buy local linear TV ads, and will include ad spots on Hulu content across living room devices, desktops and mobile.
    • Peter Naylor, SVP of sales at Hulu, said the partnership illustrates how the local broadcast market should move beyond conventional TV buying options to meet client’s TV ad objectives.
    >Read More

  • November 1

    Quality, Transparency of Inventory Top Programmatic Buying Fears

    Programmatic is expected to make up 73.0% of all US display ad spending

    While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than half of US ad agency professionals are worried about the quality or transparency of their inventory sources. >Read More

  • November 1

    STRATA and Hulu Partner to Provide Advertisers Access to Premium Streaming Platform

    Appearing at Streaming Media.com

    Integration Brings Hulu Inventory to STRATA Agencies Seeking Local and National Ad Spots on Multiple Platforms

    CHICAGO(11/1/2016) -

    STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination. STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad. >Read More

  • November 1

    Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

    Originally Appearing at: AdWeek

    By: Sami Main

    Majority of its viewers still use ad-supported option

    Streaming capabilities are starting to look more like linear TV options to advertisers. >Read More

  • November 1

    STRATA And Hulu Partner To Provide Advertisers Access To Premium Streaming Platform

    Appearing at: PR Newswire

    CHICAGO, Nov. 1, 2016 /PRNewswire/—STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination.  STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad.  >Read More

Member Sign In

Step 1 - Select your product
Step 2 - Enter your credentials
Username
Password
Username
Password

Contact STRATA

Learn more or schedule a demo by emailing, calling or click “Request a Demo”

312.222.1555 info@stratag.com