News: Archives

November 2015

  • November 19

    Automating and Optimizing Local TV Planning

    Originally Appearing at AdAge

    By Kellie Grutko, Senior VP-Marketing, Comcast Spotlight

    The advent of automated planning and buying tools has been a boon to media professionals, enabling them to take advantage of digital advertising’s pinpoint precision to aggregate audiences easily and effectively. It also helps publishers of niche-appeal content to unlock more value by combining their impressions with those of hundreds of other sites. >Read More

  • November 19

    Rampant Pre-Holiday Optimism At Ad Agencies.

    Originally Appearing at Inside Radio

    More than half of the nation’s advertising agencies are seeing increases in client spending over last year’s pre-holiday season boom. Media buying and software firm Strata says that 53% of agencies note an uptick, “offering optimistic signs for the ad economy as the holiday season approaches.” >Read More

  • November 19

    Advertising Trends in Focus: New STRATA Study Finds Ad Economy Strong Ahead Of Holiday Season and Ne

    Originally appearing at Bulldog Reporter

    A newly released Q3 survey of advertising agencies conducted by media buying and selling software firm STRATA found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first. >Read More

  • November 19

    Agencies back online video

    Appearing at Warc.com

    CHICAGO: Agencies are increasingly confident in the return on investment to be gained from online video and are devoting more focus to this area, new research has shown.

    A third quarter survey of advertising agencies conducted by STRATA, a supplier of media buying and selling software, found that 71% reported more interest in that medium compared to a year ago, the largest increase in the history of the survey. >Read More

  • November 19

    MAJORITY OF AGENCIES SEEM OPTIMISTIC

    Originally appearing at RadioInk

    That’s according to a third quarter survey of advertising agencies conducted by STRATA, which found 53% of agencies in their poll see their business increasing over last year. Client budgets in 2015 are expected to increase at 17% of agencies, while 57% of agencies polled see client budgets remaining flat compared to last year. 40% of agencies plan on hiring additional staff in the second half of this year, the highest percentage recorded in the STRATA Survey in five years. Attracting new clients is the top challenge for 33% of agencies, overtaking media mix (22%), which was the top agency challenge for three of the last four quarters. >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    Appearing at IT Business Net

    —More Than Half of Agencies See Business Increasing at Year End amid Uptick in Client Budgets and Online Video Spend— 

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.  >Read More

  • November 18

    STRATA AND JAMLOOP PARTNER TO PROVIDE BROADER ACCESS TO DIGITAL VIDEO INVENTORY

    —All Digital Screens and Platforms in Any DMA Available Through JamLoop’s Integration into STRATA’s System—

    (Chicago) November 18, 2015 – STRATA, the leader in media buying and selling software, announced today it has partnered with JamLoop, a video advertising provider, to allow advertising agencies and buyers access to a wide range of digital video inventory. Through this partnership, STRATA offers agencies the ability to extend their digital video advertisements to new audiences across all digital screens in a process similar to executing local TV. JamLoop’s inventory includes all video display types, including desktop, mobile, and connected TVs such as smart TVs, OTT boxes, and gaming consoles. 

    Agencies using STRATA’s systems can now utilize JamLoop’s unique approach to finding and guaranteeing viewable inventory. This inventory is generated through JamLoop’s proprietary technology that identifies and extracts the most viewable inventory across tens of thousands of websites and apps to ensure that advertisers experience the highest possible consumer engagement. JamLoop reaches over 85% of digital audiences in each market and provides TV-like audience targeting and measurement based on gross rating points (GRPs). >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    Appearing at Sys-Con Media

    —More Than Half of Agencies See Business Increasing at Year End amid Uptick in Client Budgets and Online Video Spend—

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.  >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    Appearing in PR Newswire

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first. >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    —More Than Half of Agencies See Business Increasing at Year End amid Uptick in Client Budgets and Online Video Spend— 

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.

    >Read More

  • November 9

    Why ad blocking won’t dent the mobile ad economy

    Originally Appearing at Information Age

    By Ben Rossi

    Forget the doom and gloom around Apple’s introduction of content blocking plugins – ad-blocking will actually bolster the mobile ad economy. >Read More

  • November 4

    With Outstream, YuMe evolves beyond in-stream video ads

    Originally appearing in The Drum

    YuMe, the multiscreen advertising company, has had a busy year.

    In June, the company launched in China in order to capitalize on the country’s growing connected TV and OTT market. YuMe has built its reputation as a leader in video advertising (whether on TVs, desktops, or mobile devices), and the move made perfect sense. >Read More

  • November 3

    Marketron Rolls Out Programmatic Radio Marketplace, Enables Access To 2,900 Stations

    Originally appearing at MediaPost

    By Ben Frederick

    After executing a few test runs earlier this year, Marketron has officially launched a programmatic radio marketplace called Mediascape Marketplace, which will serve 2,900 radio stations. >Read More

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