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News: Archives

By Month - 2010

November 2010

November 30
2011 Trends: Future of Online Ad Buys

Developments in real-time bidding and audience targeting
Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
For this type of ad buy, marketers bid on impressions based on the site, the location of the ad, the number of impressions desired and any potential cookie data they can use for retargeting or other segmentation. Publishers “auction off” ad inventory in real time, automatically looking at the bids made by advertisers for various ad slots and which ad should be served based on the user currently visiting the page. >Read More
November 23
STRATA CEO’s Predictions for Media Buying in 2011
by John Shelton
2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. At the same rate, the year also taught us that the traditional methods of doing business are still valuable when coupled with new technologies and mediums.
More specifically, this was the year of Apple and Facebook. New advertising platforms like the iAd were introduced to much fan fare, and digital continued to gain significant marketing acceptance, with most of the general public accepting social platforms like Facebook and Twitter as their “window” into the world. There are challenges ahead. Despite the technological advances of 2010, the economy did not make enough >Read More
November 3
Big Money Didn’t Bring Big Results: STRATA CEO John Shelton on FOX Talking Election 2010

On November 3, STRATA CEO/President John Shelton was interviewed on FOX Business Strategy Room following midterm elections about political advertising. John shared from a STRATA perspective, which candidates purchased the most advertising space and if that paid off for candidates. From Meg Whitman’s “failure to launch” and Christine O’Donnell’s PR problem, John outlines how nasty advertising affected voter decisions. >Read More