News: Archives

March 2016

  • March 23

    Follow the (Agency) Money

    Originally Appearing at Jacobs Media Strategies

    By Fred Jacobs

    Radio has a history of trying to give advertisers what they want. After all, wasn’t it so-called agency dictates that tipped so many radio stations into trying to appeal to 25-54 year-olds? It’s always been about chasing those elusive ad dollars.

      >Read More

  • March 17

    76% of marketers expect to increase digital spending this year: Study

    Appearing at Marketing Dive

    By David Kirkpatrick

    Dive Brief:

     

    • A variety of studies on digital spending all point the same direction – it is on the rise for a large majority of marketers at all levels.
    • Research from STRATA of U.S. agency professionals found 76% expect to increase digital spending this year. Separate research from RSW/US found 91% of agency executives plan on spending more on digital channels over last year and 79.6% of senior expect the same.
    • Data from PricewaterhouseCoopers (PwC) on US CEOs found over 25% of that group plans on increasing advertising spending overall this year.
    >Read More

  • March 15

    Agency Clients More Interested in Digital Advertising

    Appearing at eMarketer

    Agencies and marketers plan to increase spending on digital 

    Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are more interested in digital advertising than last year. >Read More

  • March 15

    Marketers turning to agencies for digital marketing needs

    Appearing at the Internet Advertising Bureau UK

    Agencies are reportedly spending much more time on digital marketing this year.

    Digital ad spending will overtake television next year, according to eMarketer’s most recent estimates. This trend is already starting to set in, with agencies reporting that their clients are more interested in digital advertising compared to last year. 

    Research conducted by STRATA in February 2016 showed that over three-quarters of agencies are seeing greater demand for digital advertising compared to 2015, with just 19 per cent reporting the same level of interest and only five per cent seeing a drop in demand.

    Agencies themselves seem to be stretching their ambitions even further, with separate research from RSW/US finding that agency executives - more so than senior marketers - plan to increase spending on a variety of different formats in 2016 - including digital, social and mobile. 

    As the Internet of Things rapidly expands, this is a trend which is set to continue, with large investments expected over the next few years.  >Read More

  • March 14

    Digital Ads Surge as TV Goes Down the Tubes

    Appearing at Barron’s (Subscription Required)

    Facebook, YouTube and Instagram are the most popular social platforms that agencies plan on using.

    Boenning & Scattergood

    Digital will overtake U.S. TV advertising by 2017, according eMarketer projections. >Read More

  • March 11

    TVB: Where is the Best Political Ad ROI? - ASK STRATA

    Appearing in VidLytics 2015/16 Season - Week 24 (2/29-3/6/16)

    Statistics from STRATA’s recent survey of political advertising agencies were featured in the Week 24 edition of the TVB‘s VidLytics. Our survey showed which ad medium advertisers felt delivered the strongest ROI for their political campaigns. Local TV dominated the survey with a commanding 78%. The battle for second place was more hottly contested with Social Media claiming the spot with 11%. Just barely keeping the pace ahead of National TV and Online Digital Video which logged 6% and 5% respectively.

    >Read More

  • March 11

    Streaming Audio, Video Gaining Traction With Advertisers

    Appearing at InsideRadio

    As brands look to cut through the clutter and get more dynamic with digital advertising, advertisers are increasingly opting for video and audio advertising. According to a new survey by software firm Strata, three-quarters of media agencies are more interested in streaming video than a year ago, and more than half are interested in streaming audio. >Read More

  • March 10

    Marketing Strategies: New STRATA Study Sees Spike in Demand for Streaming Video And Audio

    Appearing at Bulldog Reporter

    Edited by Richard Carufel

    Streaming video and audio options are heating up for ad agencies, according to a fourth quarter survey conducted by media buying and selling software firm STRATA. The report found that three quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. >Read More

  • March 10

    AGENCIES GUNG-HO FOR STREAMING VIDEO

    Appearing at Spots n Dots

    INTEREST GROWS IN LOCAL TV AND CABLE

    Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested IN streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies, the survey found. 40% are “fairly confident” they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 9

    Ad Campaign Streaming Video, Audio Demand Spikes

    Appearing at Radio and Television Business Report

    By Leslie Stimson

    Streaming video and audio options are heating up for advertising agencies. >Read More

  • March 8

    Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags

    Appearing at Media Post

    By Richard Whitman

    Agencies are taking an increased shine to streaming video and audio options, according to a fourth-quarter survey conducted by STRATA. The survey found that 75% of agencies are more interested in streaming video than they were a year ago and 54% are more interested in streaming audio. Forty percent of agencies are “fairly confident” they are getting a good ROI out of their streaming video buys, while an equal amount are not quite sure yet. And 44% of agencies said their online video buys are reaching their intended audience “most of the time” along with 39% that said it reaches them “only sometimes.” >Read More

  • March 8

    Survey: Buyer Interest in Streaming Jumps

    Appearing at Broadcasting & Cable

    By Jon Lafayette

    STRATA survey also sees more focus on mobile and social

    Media agencies are much more interested in buying streaming video than they were a year ago, according to a new report. >Read More

  • March 8

    STRATA Agency Survey Sees Spike In Demand For Streaming Video And Audio In Ad Campaigns Read more:

    Appearing at Virtual Strategy Magazine

    —Media Mix Concerns Decline as Interest in Online Video Up 75%, Online Audio Rises 54% Over Last Year  —

    CHICAGO (March 8, 2016) – Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in media buying and selling software. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies. Forty percent are fairly confident they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 8

    STRATA Q4 results show more interest in online audio, programmatic

    Appearing at Radio & Internet News

    STRATA released results from the latest of its quarterly ad agency surveys. The responses found that 54% of agencies are more interested in streaming audio than they were a year ago. Streaming of video and audio have been able to provide a solid return on investment for agencies, the release said. >Read More

  • March 8

    STRATA AGENCY SURVEY SEES SPIKE IN DEMAND FOR STREAMING VIDEO AND AUDIO IN AD CAMPAIGNS

    Appearing at PR Newswire

    —Media Mix Concerns Decline as Interest in Online Video Up 75%, Online Audio Rises 54% Over Last Year  —

    CHICAGO (March 8, 2016) – Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in media buying and selling software. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies. Forty percent are fairly confident they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 8

    Survey: Buyer Interest in Streaming Jumps

    Appearing at Multichannel News

    By Jon Lafayette, Broadcasting and Cable

    Strata Survey Also Sees More Focus on Mobile, Digital Ads

    Media agencies are much more interested in buying streaming video than they were a year ago, according to a new report. >Read More

  • March 8

    STRATA AGENCY SURVEY SEES SPIKE IN DEMAND FOR STREAMING VIDEO AND AUDIO IN AD CAMPAIGNS

    —Media Mix Concerns Decline as Interest in Online Video Up 75%, Online Audio Rises 54% Over Last Year  —

    CHICAGO (March 8, 2016) – Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in media buying and selling software. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies. Forty percent are fairly confident they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 1

    Cable TV is Winning Political Primary Season

    Appearing at CNBC

    Written By: Michelle Castillo

    As political candidates race to get last-minute votes this Super Tuesday, they’re turning to TV to gain widespread support. Cable networks may be the biggest beneficiaries. >Read More

  • March 1

    Presidential candidates spend big on Super Tuesday ad push

    Click for Video

    By Seana Smith

    Presidential candidates are spending big on TV advertising in Super Tuesday states, dishing out cash to drum up last-minute support. >Read More

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