News: Archives

June 2016

  • June 30

    STRATA President, Joy Baer, Honored by Women World Awards in the 2016 Female Executive of the Year C

    Joy Baer, President of STRATA, the leader in media buying and selling software, has been announced as recipient of the bronze award in the prestigious Female Executive of the Year category at the Women World Awards®. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, and milestones from every major industry in the world. 

    Joy Baer is President of STRATA, a Comcast Platform Services company, and the leader in media buying and selling software, processing over $50B in media purchases annually. STRATA offers solutions to clients to purchase and sell across the media landscape. 

    Previously Executive Vice President and Chief Operating Officer, Ms. Baer was named President in 2014. In her tenure, Ms. Baer has overseen revenue growth of 30%, and employee growth of 25%. She’s an advocate for women in technology and supports females in technology through her work with the Chicago Chapter of Women in Cable and Telecommunications, TECHWomen, and The International Women’s Forum.

    “I’m honored to be included among the many wonderful names being lauded this year,” said Ms. Baer. “Acknowledging and supporting women in business across all sectors, especially those in which we have been commonly underrepresented, is of the utmost importance, and something I am personally passionate about. I’m grateful that SVUS is bringing attention to strong female leaders around the world.” 

    About Women World Awards                                                   
    Women World Awards are an annual industry and peers recognition program honoring women in business and the professions and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual Women World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security PG’s Global Excellence Awards, Network Products Guide’s IT World Awards, Pillar World Awards, and PR World Awards. Learn more about The Women World Awards at http://www.womenworldawards.com >Read More

  • June 14

    Advertisers prefer Instagram to Twitter for two main reasons

    Originally Appearing at:  Business Insider

    By: Andrew Meola

    Advertisers have spoken, and Instagram is on the rise.

    >Read More

  • June 13

    TWITTER (TWTR) STOCK: DECLINING ON MORE BAD NEWS

    Originally Appearing at: AO Markets

    By: Joshua Rodriguez

    Twitter Inc (NYSE: TWTR)

    Twitter had an incredibly rough day in the market during Friday’s trading session, and for good reasons. Two big stories hit the struggling social network like a brick. Not only were 32 million user passwords hacked and put up for sale, the company is also facing the ramifications of advertisers choosing to use other networks. This all in a time when the company is already struggling with user growth. Today, we’ll talk about the two big stories, how the market reacted to the news, and what we can expect to see from TWTR moving forward. >Read More

  • June 13

    Study: Agencies choosing Instagram over Twitter for social campaigns

    Originally Appearing at: Marketing Drive

    By: David Kirkpatrick

    Dive Brief:

     

    • Twitter is increasingly being surpassed by the one-time upstarts of the social media world, with the latest blow coming from research by Comcast unit Strata.
    • The research found agencies see Instagram as a more attractive advertising option than the micro-blogging social platform.
    • For the research, Strata surveyed 83 ad agencies on the social media platforms that their clients were likely to use: Facebook led the way at 96%, Instagram came in at 63%, with Twitter coming in at 56%.
    >Read More

  • June 13

    Twitter Inc (NYSE:TWTR) Latest News Update – 10 June 2016

    Originally Appearing at: News is Money

    During the most recent trading day, the stock’s price shifted up +2.11 percent from its 52-week-low while -63.88 percent lower from its 52-week high.

    Shares of company were moving below of 50 days simple moving average with -9.65% while 200 days simple moving average with -33.78%. >Read More

  • June 10

    New Marketing Survey Finds Instagram Surpassing Twitter in Agency Campaigns: Facebook Continues to D

    Originally Appearing at: The Bulldog Reporter

    Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by media technology firm STRATA. While Facebook and YouTube maintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place—marking the first time the photo-sharing program has gained more agency attention than Twitter in the survey. >Read More

  • June 10

    AD CLIENTS FOLLOWING CONSUMERS TO STREAMING AUDIO.

    Originally Appearing at: Inside Radio

    As consumption of streaming video and audio continue to rise sharply, advertisers are, naturally, following the eyeballs and eardrums. Over half (53%) of agencies surveyed by advertising software firm STRATA say they are more interested in streaming options such as iHeartRadio and Pandora than they were last year, a 15% increase over first-quarter 2015. >Read More

  • June 10

    Instagram tops Twitter with advertisers, survey says

    Originally Appearing at: USA Today

    By: Eli Blumenthal 

    NEW YORK — Twitter’s advertisers are flying the coop, seemingly for Instagram, according to a new survey.

    STRATA, a subsidiary of Comcast, said a first-quarter survey of 87 U.S. advertising agencies found 96% of agencies responded they plan to advertise on Facebook and 67% planned to advertise on YouTube. Instagram came in third, with 63% of surveyed agencies placing their plans there, followed by Twitter, where 56% planned to advertise. Snapchat received 11% interest, an 86% jump up from the fourth quarter. >Read More

  • June 10

    Instagram the preferred choice over Twitter for advertisers

    Originally Appearing at: Digital Look

    By: Maryam Cocker

    For the first time advertisers have said they preferred Instagram over Twitter for their social media campaigns but Facebook trumped all, according to a survey.

    A survey from STRATA, part of Comcast, on Thursday asked 83 advertising agencies which was their preferred social media platform for advertising campaigns - 63% choose Instagram and 56% picked Twitter but Facebook was the first choice for 96% of advertisers. >Read More

  • June 10

    Ad agencies prefer Instagram to Twitter for social media campaigns

    Originally Appearing at: BizReport 

    By: Helen Leggatt 

    Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from STRATA, a unit of Comcast. >Read More

  • June 10

    Twitter Getting Less Advertising Than Facebook’s Instagram [SURVEY]

    Originally Appearing at: ValueWalk 

    By: Aman Jain

    Twitter has long been struggling with a stagnant user growth issue, and now a survey released on Thursday showed that for the first time, advertising agencies are turning more to Instagram than the micro-blogging site, says Reuters. The report highlights the weakness in Twitter’s ad sales operation, which has been one of its few good areas. >Read More

  • June 10

    ‘Instagram getting more ads than Twitter’

    Originally Appearing at: News.com.au

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Advertisers now turn to Instagram more frequently than Twitter

    Originally Appearing at: The Globe and Mail

    By: Yasmeen Abutaleb

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Survey: Instagram attracting more advertising than Twitter

    Originally Appearing at: Al Arabiya - English

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Strata survey shows Instagram attracting more advertising than Twitter

    Originally Appearing at: Tech2

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    STRATA survey shows Instagram preferred over Twitter

    Originally Appearing at: Manageria.biz

    Twitter has rejected the outcome of the survey. Is Twitter doing an ostrich act?

    According to the results of a survey, advertising agencies are increasingly turning more to Instagram than to Twitter to run their social media advertisement campaigns. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: Gadgets 360

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Trust in Programmatic Increases

    Originally Appearing at: RadioInk 

    By: Radio Ink

    That’s according to a new study released by SRATA. The first quarter survey found that digital spend is increasingly being executed through programmatic exchanges. Thirty-seven percent trust programmatic to execute digital orders, a 22% increase from last quarter. What about non-digital buying? >Read More

  • June 10

    STRATA Q1 sees growing interest in programmatic, streaming audio

    Originally Appearing at: Radio & Internet News

    By: Anna Washenko

    First quarter results for STRATA’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. The findings showed that 21% of agencies plan to conduct 20%-40% of ad spend programmatically, a 50% increase from the previous quarter. On top of that, 41% of respondents said they plan for 10%-20% of their ad buys to be programmatic. >Read More

  • June 10

    Twitter Continues to Die As Agencies Shift Money To Instagram

    Originally Appearing at: MediaPost

    By: Richard Whitman

    Twitter, of course, still serves a purpose—but more and more agencies are shifting marketing spend away from Twitter to Instagram and other social platforms. A recent survey by STRATA found Instagram is now being used more than Twitter in social media advertising campaigns.

    While Facebook and YouTube are still tops at 96% and 67%, respectively, 63% plan to use Instagram, while 56% are planning to use Twitter, placing the network in fourth place.   >Read More

  • June 10

    Snapchat Rising: The Latest Growth Stats Among Users and Marketers

    Originally Appearing at: Brand Channel

    By: Abe Sauer

    According to the latest projections from eMarketer, Snapchat is on track to expand its active US user base by 27% by the end of 2016, to nearly 59 million. In terms of active users that will put it ahead of both Twitter and Pinterest. People are already spending more time on Snapchatthan on Instagram or any other social media app except for Facebook. It’s worth noting that it took Snapchat half as long as Twitter to make it to that user base in half the time. Most importantly to marketers, Snapchat’s user base is incredibly young, active and enthusiastic. >Read More

  • June 10

    Agency Execs: Higher Regard For Digital TV/Video Platforms

    Originally Appearing at: MediaPost

    By: Wayne Friedman

    TV/video platforms—big video sites like Hulu and YouTube—continue to get high marks by media agency executives.Some 71% of media agencies are seeing more interest in video sites like Hulu and YouTube than they were a year ago. Only 3% say they are not as interested as they were last year—per ad tech company Strata. >Read More

  • June 10

    Instagram beats Twitter as most popular social media platform for advertisers

    Appearing at: The Independent

    By: Zlata Rodionova 

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter

    Instagram has beaten Twitter as the most popular platform for advertisers and their social media campaigns for the first time, according to a new survey that has been rejected by Twitter. >Read More

  • June 10

    Instagram Is Now Attracting More Advertising Than Twitter

    Originally Appearing at: Fortune

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: The New York Times

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: Reuters

    By: Yasmeen Abutaleb

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Twitter Updates Fabric Apps With New Metrics

    Originally Appearing at: Media Post

    By: Ben Frederick

    Social media platform Twitter announced updates to its Fabric mobile app this week. >Read More

  • June 10

    Juggling Moving Targets

    Originally Appearing at: Media Post

    By: Karlene Lukovitz

    chieving cost-effective reach in the face of the sieve-like migration of audiences away from linear television is a core challenge for media buyers. >Read More

  • June 10

    Twitter Losing Luster Among Media Buyers

    Originally Appearing at:  Radio & Television Business Report

    By: Leslie Stimson

    While Facebook and YouTube remain the top tools media buyers prefer in their advertising campaigns, Instagram is now in third place, moving Twitter to fourth. Those are some of the main findings from a STRATA survey of ad agencies and marks the first time Instagram has gained more attention from media buyers than Twitter. >Read More

  • June 10

    Twitter rejects study saying it is losing social media ads to Instagram

    Originally Appearing at: Euronews

    Is Twitter falling out of favour for social media advertising campaigns?

    An industry survey says ad agencies are turning more to Instagram, which is owned by Facebook. >Read More

  • June 10

    Twitter Losing Advertisement Dollars To Instagram

    Originally Appearing at: Investopedia

    By: Donna Fuscaldo 

    In addition to slowing subscriber growth, Twitter Inc. (TWTR) has another problem: Instagram is stealing advertising dollars from the social media company, according to a new report from STRATA, a unit of Comcast Corp. >Read More

  • June 10

    STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Dominates

    Appearing at PR Newswire

    —Programmatic Also Captures More Campaign Dollars with Improved Trust in Automated Buying—

    CHICAGO, IL (June 9, 2016) – Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by STRATA, a Comcast Platform Services company. While Facebook and YouTubemaintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place. This marks the first time the photo-sharing program has gained more agency attention than Twitter in the survey. Instagram’s rise in the STRATA Survey has been consistently strong, jumping 86% from last year while Twitter has fallen 4% in the same time. Social spend is on the rise overall with 17% of agencies saying they will allocate up to a quarter of their budgets on social, a 76% increase from last quarter. Social media also moved into the top spot for digital spend at 77% of agencies, a 28% increase over last quarter to overtake display (73%). >Read More

  • June 9

    STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Continues to Domin

    —Programmatic Also Captures More Campaign Dollars with Improved Trust in Automated Buying—

    CHICAGO, IL (June 9, 2016) – Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by STRATA, a Comcast Platform Services company. While Facebook and YouTubemaintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place. This marks the first time the photo-sharing program has gained more agency attention than Twitter in the survey. Instagram’s rise in the STRATA Survey has been consistently strong, jumping 86% from last year while Twitter has fallen 4% in the same time. Social spend is on the rise overall with 17% of agencies saying they will allocate up to a quarter of their budgets on social, a 76% increase from last quarter. Social media also moved into the top spot for digital spend at 77% of agencies, a 28% increase over last quarter to overtake display (73%). >Read More

Member Sign In

Step 1 - Select your product
Step 2 - Enter your credentials
Username
Password
Username
Password

Contact STRATA

Learn more or schedule a demo by emailing, calling or click “Request a Demo”

312.222.1555 info@stratag.com