News: Archives

June 2015

  • June 29

    For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention

    Originally appearing at eMarketer

    For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention

    As consumers spend an increasing amount of time viewing digital video, advertisers are following along. Indeed, nearly seven in 10 US ad agency professionals polled by STRATA in May 2015 said video was their main campaign focus. And further results indicated that they were pleased with the value they’d already gotten from such efforts. Fully 44% were confident in the return on investment (ROI) of online video purchases. While this was still the minority, it was up an impressive 43% quarter over quarter. Meanwhile, the percentage of respondents who were unsure of online video ROI dropped 25%, to 37%. 

      >Read More

  • June 19

    Agency Interest in Streaming Surges

    Originally appearing at Inside Radio

    Advertising agencies are bullish about the radio business this year and are getting used to programmatic buying. That’s the top takeaway from a new STRATA survey. >Read More

  • June 19

    Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

    Appearing in Marketing Mobile Watch

    By J. Barton

    “A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.” >Read More

  • June 17

    Ad agency confidence in online video advertising ROI grows

    Appearing in Rapid TV News

    By Michelle Clancy

    A survey of advertising agencies found that 44% of agencies are confident they are getting good value for their recent online video ad purchases, marking a 43% increase from the previous quarter.

    According to STRATA, the number of agencies still unsure about online video ROI declined by 25% within the same time period. >Read More

  • June 17

    Marketers’ Confidence in Video ROI Continues to Grow: New Study Shows More Agencies Feel They Are

    Appearing in Bull Dog Reporter

    Ad Firms Are 43% More Confident This Quarter That Efforts Are Paying Off

    Marketers and ad agencies have become empowered by video and multimedia in recent years, and the trend continues to boom, according to a new survey of ad firms from media software firm STRATA. The study finds that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. >Read More

  • June 17

    AGENCIES CONFIDENT OF DIGITAL VIDEO ROI

    Appearing in Spots n Dots

    RECENT REPORTS INDICATE THE OPPOSITE

    Is there a disconnect between perception and reality at advertising agencies when it comes to the sexy new world of online streaming video advertising? A survey of advertising agencies by STRATA found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. But in just the past couple of weeks we’ve reported on analysis by MarketShare for Turner Broadcasting and Horizon Media (June 10) and CBS Corporation (June 16) showing that digital video alone dramatically underperforms television in advertising effectiveness— and even a report by eMarketer (June 15) wondering why consumer packaged goods(CPG) companies in particular are getting such poor ROI from digital video advertising. >Read More

  • June 16

    STRATA: CONFIDENCE IN VIDEO ROI GROWS

    Appearing at Radio Ink

    A survey of advertising agencies conducted by STRATA found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter. For the same time period, the number of agencies still unsure about online video ROI declined by 25 percent. >Read More

  • June 16

    STRATA Agency Survey: Confidence In Video ROI Grows By 43%

    Appearing in Market Watch

    —Streaming Video Sites Also See More Interest, Dollars—

    CHICAGO, June 16, 2015 /PRNewswire/—A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. >Read More

  • June 16

    Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites

    Appearing at Media Post

    by Wayne Friedman

    Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value has improved.

    Strata, a Chicago-based advertising systems provider, says that 44% of agencies in the second quarter say they are getting a “good value” for recent online video ad purchases—up 43% increase from the previous quarter. >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    Appearing at The Street

    —Streaming Video Sites Also See More Interest, Dollars— 

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    Appearing at StreetInsider.com

    —Streaming Video Sites Also See More Interest, Dollars—

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year.  >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    Appearing at PRNewswire

    —Streaming Video Sites Also See More Interest, Dollars—

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year.  >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    —Streaming Video Sites Also See More Interest, Dollars—

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. >Read More

  • June 15

    STRATA buyer survey shows drive to streaming audio advertising

    Appearing at RAIN News

    By Brad Hill

    Media buying platform STRATA released the latest in its series of quarterly agency surveys. The results show a dramatic drive toward online audio marketing, with a corresponding migration away from spot radio interest. >Read More

  • June 13

    Teads turns digital video advertising on its head

    Appearing in The Telegraph

    By Monty Munford

    Up until this point, none of us have liked watching online video advertising. It’s invasive, intrusive and disruptive… and uninteresting. One company is helping to change that with its ‘Outstream’ model. >Read More

  • June 5

    The Online Video Marketing Metrics You Need to be Tracking

    Originally Appearing at Brafton

    Some marketers use viewability as a way to gauge online video success, but a recent STRATA study suggests this might be the wrong metric to measure.

    Designed as a measurement for digital video ads, viewability is meant to give you an idea of whether or not people see the content you promote. However, when it comes to viewability, marketers aren’t getting a clear answer of whether people are actually watching and engaging in the video. >Read More

  • June 3

    For Effective Digital Video, Put Brand Front and Center

    Originally Appearing in eMarketer

    Digital video viewers most likely to skip ads before recognizing product 

    Branded video ad views worldwide rose nearly 70% between Q1 2014 and Q1 2015, from 2.48 billion to 4.19 billion, according to Visible Measures data, which counted views that were user-initiated and targeted to English-speaking audiences. If marketers want to take advantage of heightened attention to digital video ads, they’d be wise to reveal their brand immediately, based on other recent research. >Read More

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