Audience Partners, an ad management company that uses programmatic technologies to reach potential voters, has received a U.S. patent for its voter-targeting technology. >Read More
Rocket Fuel is the latest company to catch political programmatic fever.
The ad tech firm on Monday announced its intention to build out its politics and advocacy group “to work with top political and advocacy partners on both the left and the right to create programmatic solutions.” >Read More
UW-Madison on Thursday announced that an associate professor at its School of Journalism and Mass Communication, Young Mie Kim, “has been awarded a Knight Foundation grant for media innovation promoting election communications and civic engagement during 2016 election campaigns.” >Read More
In preparation for the 2016 election and beyond, programmatic ad tech firm Rubicon Project on Wednesday announced it has opened an office in Washington, D.C. >Read More
Just 25% of brand marketers are confident they have an optimal media mix
Targeting has a huge role in how marketers spend their time and money. In an April 2015 study by Millward Brown Digital, nearly 50% of US brand marketers ranked their ability to reach target audiences as a key factor in media budget allocation, as did over 65% of media and agency respondents. Similarly, among business-to-business marketing execs polled worldwide by Regalix in February 2015, target customers were the leading basis on which they chose their marketing channel/mix, tying with marketing objectives/goals at 75% of respondents each. >Read More
Video is top of mind for American ad agency execs, according to a May poll by Strata. Nearly seven in 10 agency sources said video is their main campaign focus in 2015. >Read More
STRATA’s J.D. Miller joins CNBC Closing Bell hosts Sam Griffeth and Sara Eisen to discuss Facebook’s new ad viewability standards.
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