STRATA

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July 21
STRATA Survey: Ad Agencies Go Mobile, TV Losing Ground Quickly, Ad Economy Sees Big Gains
(see STRATA President/CEO, John Shelton talk about the latest survey and other topics on Bloomberg TV at http://www.youtube.com/watch?v=zqvk0MaOsgI)

The popularity of smartphones and in particular, Apple’s iPhone, is leading advertisers to make major investments in mobile advertising, according to the STRATA quarterly survey of major advertising firms. Nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend. That is up 107% over the first quarter of this year and marks a major increase in spending for the relatively new platform. Overall, digital advertising continues to encroach on TV as an advertising medium of choice. STRATA, the leader in media buying/selling software, conducts a quarterly survey that denotes agency trends by surveying top advertising firms in the United States. >Read More

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