As Super Bowl advertising has evolved rapidly over the past few years, STRATA director J.D. Miller explains how companies are changing their playbooks to make sure the effects of their ad campaigns last well beyond the big game. >Read More
By Liz Rowley
Agency and ad tech vet Alan Schanzer landed at Pandora as SVP of Agency Relations on Jan. 13, and his goal is to broaden the streaming radio company’s relationship with advertisers.
“I’ll be helping to develop Pandora’s strategy with holding companies, major advertisers and agencies, and, at the very top level, help them understand the power of Pandora and the power of audio content,” said Schanzer, who will report to CRO John Trimble. “A lot of my role is educating and informing the marketplace about what Pandora can do, and helping our partners understand how they can leverage our offerings.”
TV stations continue to move more to electronic buying and selling — but there’s a long way to go.
Some $4 billion was processed through ePort for TV stations—up 125% from the previous year and nearly 70% higher over the previous election year, according to Strata, which manages the ePort system. >Read More
By Dave Seyler
STRATA, with the support of Katz Media and Cox Reps, handled a record amount of programmatic business during 2014, affecting the bottom line of more than 1,600 television stations.
The grand total surpassed $4B.
—The programmatic ad platform, a cooperative effort between Strata, Katz Media and Cox Reps, sets an all-time record for orders—
ePort, STRATA’s electronic order delivery system for TV buyers and sellers, marked its biggest year ever processing over $4 billion in new TV orders in 2014. More than 1,600 television stations received electronic orders during the year from over 350 advertising agencies across the country. >Read More
—Cooperative Effort with Katz Media and Cox Reps Sets All-Time Record—
January 13, 2015 (CHICAGO) - ePort, STRATA’s electronic order delivery system for TV buyers and sellers, marked its biggest year ever processing over $4 billion in new TV orders in 2014. More than 1,600 television stations received electronic orders during the year from over 350 advertising agencies across the country. >Read More
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STRATA In The News
- AdAge: See the Map: Political TV Ad Spending Just Surged the Most in Michigan and Wisconsin
- AdWeek : Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending
- Value Walk: Trump Won’t Make an Advertising Blitz According to New Strata Survey
- AdAge: Swing States Where Political TV Ad Spending Has Heated Up—and Gone Cold