News: Archives
January 2012
January 27
STRATA Survey: Ad Spending Climbs; Digital Hits Plateau?
Advertising Trends Identified in 4th Quarter Agency Survey
CHICAGO, IL (January 24, 2012) – Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum. >Read MoreJanuary 26
Media buyers optimistic about ad spending increases
Originally appearing on BtoB Media Business’s www.btobonline.com, 1/26/12
Chicago—Media buyers are optimistic that ad and marketing spending will increase this year over 2011, according to a quarterly survey of advertising agencies conducted by STRATA, a producer of media buying and selling software. Eighty-one percent of respondents said they expect their clients’ advertising and marketing spending to increase or stay the same this year compared with 2011. >Read MoreJanuary 26
STRATA Survey: More media hiring in 2012
Originally appearing on Media Life, 1/26/12
It may be a better year for advertising and for media jobs in 2012. That’s according to the quarterly survey of advertising agencies conducted by STRATA, a Chicago-based media buying and selling software provider. Forty-nine percent of respondents to the fourth-quarter survey said they believe the first half of 2012 will be better than the second half of 2011 for advertising, with an increase in business compared to the same time last year. >Read MoreJanuary 11
Yahoo Readies Its Advertising Arm for Election Season
Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads
Originally appearing on Adweek.com on January 11, 2012 by Ki Mae Heussner
For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show “Remake America,” new blog “The Signal” and new ABC News partnership. Now, it’s making sure that it’s advertising arm is equally ready for the campaign season ahead.
In an announcement today, the Sunnyvale, Calif.-based company disclosed that it was naming Cox Digital Solutions the exclusive national seller of political, issue and advocacy advertising across Yahoo properties for the upcoming election year. >Read MoreJanuary 6
Politicians’ Spending on Digital Ads Skyrockets
Originally appearing on Mashable Jan. 6, 2012 by Alex Fitzpatrick
Have you been seeing more ads for Mitt Romney or Barack Obama on Facebook and Google these days? That’s because politicians are dramatically increasing their spending on digital advertisements, according to a new survey conducted by STRATA. >Read MoreJanuary 6
Study: Digital political spending will soar
We’re now in election year 2012, and the early indication is what most people suspected: political ad spending will be up versus previous years. Sixty percent of executives at political media buying and ad agencies believe political advertising budgets for this presidential election will increase versus previous years, according to a STRATA survey, >Read MoreJanuary 6
92% of Political Ad Buyers Choose Facebook: Report
Originally appearing on All Facebook by David Cohen on January 3rd, 2012
With the Iowa caucus today marking the official start of election season, Strata, which provides software for media selling and buying, conducted a survey on how political advertisers are spending their budgets, and Facebook dominated the social category.
STRATA found that 92 percent of respondents said they >Read More
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