News: Archives
January 2010
January 14
REPORT SHOWS INTERNET LEADING THE WAY IN 2010 - (STRATA 4th Quarter 2009 Survey)
Internet appears to be spearheading media buying agencies toward a recovery. Compared to just one year ago, Internet advertising has witnessed an 82% growth as the avenue of choice in STRATA’s survey of media buying agencies.
Uncertainty of a recovery along with the strong emergence of Advanced Advertising as an advertising choice, also highlight STRATA’s report. STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of agencies of varying sizes across the country. >Read More
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