News: Archives
January 2009
January 7
STRATA SURVEY PROVIDES KEY INSIGHTS TO MEDIA ECONOMY IN 2009
Decreased advertising dollars, a focus on television and a bump in internet advertising in 2009 – three key issues derived from a recent survey by Strata Marketing Inc. Strata surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing heading into the new year. The sample is from 40 agencies of varying sizes across the country. >Read More
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