News: Archives

February 2016

  • February 18

    Programmatic Knowledge Gaps Can Hurt Ad Biz

    Appearing at MediaPost

    By Felicia Greiff

    When new technology comes along, there are those who gobble up information from the beginning, and there are latecomers. >Read More

  • February 15

    Spot TV Is King Of Political Budgets, Jeb, Hillary Are Agency Favorites

    Appearing at MediaPost

    by Philip Rosenstein

    A recent STRATA survey canvassed various political ad agencies on their business preferences for the 2016 presidential race. The study illustrates what many have noted: TV is around for the long-haul.

      >Read More

  • February 4

    TELEVISION REACHES EVERY TYPE OF VOTER

    Appearing at Spots n Dots

    POLITICAL AD BUYERS PICK BIG SPENDERS

    Early caucus/primary states have already been inundated with political ads—but the election year is just getting underway. Despite all the buzz about how political advertising is changing—with highly-targeted digital campaigns, TV is still the most important way for candidates and PACs to deliver their message to voters. >Read More

  • February 4

    The Bloomberg Advantage: Miller on Super Bowl Advertising

    Appearing on The Bloomberg Advantage

    The Bloomberg Advantage with Carol Massar and Cory Johnson

    There is more than Peyton Manning’s pride on the line in this weekend’s Super Bowl.  JD Miller, STRATA’s Director of Marketing and Communications joins The Bloomberg Advantage to discuss the other high stakes game taking place this weekend. Super Bowl 50 advertising!

    CLICK TO LISTEN

     

      >Read More

  • February 2

    ADVERTISERS WANT BUSH VS CLINTON IN NOVEMBER ELECTION

    Appearing at The London Daily Post

    By Salahuddin Ahmed

    A new survey of national political ad agencies conducted by ad tech firm STRATA suggests a Jeb Bush vs. Hillary Clinton November election would be the most profitable combination, based on anticipated ad spending.

    Of the ad firms surveyed, 44% picked Jeb Bush as their choice of Republican candidate, while they unanimously agreed Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 2

    The most profitable matchup: Political advertisers hope it’s Clinton vs. Bush

    Appearing at The Washington Times

    By Jennifer Harper

    Election predicted to generate $6 billion in campaign outreach

    The 2016 race is projected to generate $6 billion in political advertising, drawing keen interest from those who create and manage the campaign. And some candidates are more lucrative than others, apparently. “A Jeb Bush versus Hillary Clinton presidential race would be best for business for the nation’s leading political advertising firms,” notes a new survey of national political ad agencies. >Read More

  • February 2

    BUSH VS. CLINTON? IT’S WHAT ADVERTISERS WANT.

    Appearing at Inside Radio

    If the nation’s leading political advertising firms had their way, it would be “Bush vs. Clinton” on that first Tuesday in November. That ballot matchup, they believe, would theoretically create the best business scenario. >Read More

  • February 2

    A Bush/Clinton Political Match-Up Would Be Most Lucrative for Advertisers, Say Political Ad Agencies

    Donald Trump Ranks Third As Likely Top GOP Spender

    Appearing at Bulldog Reporter

    Disregard for the moment who you think is the best person for the nation’s top job—which candidates will spend the most on advertising if they get their party’s nomination? A Bush vs. Clinton presidential race would be best for business for the nation’s leading political advertising firms, according to a new survey of national political ad agencies from media and advertising technology firm STRATA. When asked which candidate would generate the strongest ad spend, 44% of agencies believe that former governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 2

    STRATA Partners with NCM

    Appearing at Spots n Dots

    STRATA has partnered with National CineMedia (NCM) to allow agencies to buy cinema advertising in the Spot marketplace for the first time. NCM’s premium FirstLook pre-show inventory is now available to STRATA’s client base of over a thousand agencies. The initial launch will allow NCM to be planned, purchased, and billed through STRATA in the top 25 Designated Market Areas (DMAs), with NCM’s full national network of 20,050 movie screens in 1,600 theaters in 187 DMAs expected to be available in the system by mid-year. Following a record year at the box office and record ratings for NCM, STRATA and NCM say FirstLook translates to a Nielsen rating of over 7.0 for Adults 18-49. NCM has also declared its movie theaters to be “politics-free zones,” saying that makes it an especially attractive option for brands in an election year. >Read More

  • February 1

    Ahead Of Iowa Caucuses, Bush vs. Clinton The Ideal For Political Ad Agencies

    Ahead Of Iowa Caucuses, Bush vs. Clinton The Ideal For Political Ad Agencies; Firms Prefer Establishment Candidates

    Appearing at International Business Times

    By Alex Garofalo

    When conventional wisdom holds true, political advertising — especially local TV spots — plays a vital role in deciding presidential elections. So, it may not be surprising that when many of the largest political advertising agencies were surveyed, the candidates they deemed best for business were former Florida Gov. Jeb Bush and former Secretary of State Hillary Clinton, the establishment candidates most likely to uphold and operate based on that conventional wisdom. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Yahoo! Finance

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

    CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at IT News Online

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

     CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at PR Newswire

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

    CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Clinton, Bush Top Spending Matchup

    Appearing at Broadcasting & Cable

    By Jon Lafayette

    Trump ranks third in GOP in STRATA poll of political ad agencies

    Though Donald Trump is getting all the ink this campaign season, political advertising firms say a Hillary Clinton race against Jeb Bush would be best for business, according to a new survey. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Morningstar

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

     CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—


    CHICAGO (February 1 , 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Broadcaster Magazine

    — STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Third As Likely Top GOP Spender ­­–

    CHICAGO (February 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies believe that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 1

    Political Ad Agencies Want Jeb Bush To Win

    Appearing at Value Walk

    By VW Staff

    Political Ad Agencies Want Jeb Bush To Win

    Key Takeaways

     

    • Bush is Best for Business, not Trump – 44% of agencies prefer Jeb Bush from the Republicans, compared to 28% for Rubio and 22% for Trump. Hillary was the unanimous choice for who would be best for the ad business on the Democrats side.
    • Local TV Works – 88% of agencies are using spot TV more than any other medium. Spot TV also provides the best ROI according to 78%, leading social media (11%), national TV (6%), and digital video (6%).
    • Modest growth for political ad budgets – A third of agencies saw budgets remain flat, while 56% of agencies saw an increase of up to 20%, and 11% saw increases of over 20%.
    • Social not king – Social media is accounting for less than 10% of political advertising budgets for 72% of agencies. Only 11% of agencies feel social media provides the best ROI. Facebook is used by 79% of agencies that are using social to advertise.
    • Last minute – 95% of agencies generally purchase spot tv ads less than one month in advance
    • An October to remember – October 2016 is the month that will see the largest ad spend, according to 89% of agencies.
    >Read More

  • February 1

    ADVERTISERS PRAY IT’S BUSH Vs CLINTON

    Appearing at The Washington Times - Inside the Beltway Blog

    By Jennifer Harper

    The 2016 race is projected to generate $6 billion in political advertising, drawing keen interest from those who create and manage the campaign. And some candidates are more lucrative than others, apparently. “A Jeb Bush versus Hillary Clinton presidential race would be best for business for the nation’s leading political advertising firms,” notes a new survey of national political ad agencies. >Read More

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