Strata

February 2012

• February 24

  How Political Campaigns Should Be Using Video in 2012

  Campaigns Are Missing The Boat With Unsophisticated Targeting Techniques

  
  Originally appearing st AdAge.com on February 23, 2012 by Mark Trefgarne
  
  Presidential elections are always major events for the country, but the 2012 electoral cycle will also be historic for the digital advertising industry. Politicians’ spending on digital advertising has doubled since the 2010 midterm elections, according to a survey by STRATA, and it’s still only February.
  
  But there’s a learning curve for political advertisers, who have never had to lean so heavily on digital—especially video—where there’s a unique opportunity to deliver those TV messages to targeted audiences online. This results in them missing opportunities.
  
  >Read More

• February 10

  POLS: Platform creates interactive video for campaigning campaigns

  
  Originally appearing at BizReport.com on February 9, 2012, by Kristina Knight
  
  A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices.
  
  Candidates could include speeches, debates, messages specific to different states or regions. The ad kit is available here. Agencies can create customized, interactive widgets for video messaging, share messages through social networks and optimize ads for different mobile screens through the platform. >Read More

• February 7

  39% Of Marketers Will Use Twitter For Their Campaigns In 2012

  
  
  Originally appearing at AllTwitter on February 6, 2012 by Lauren Dugan
  
  Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards.
  
  ZDNet got its hands on a new survey from STRATA, which asked advertisers how they would spend their money and their efforts on social media in 2012. >Read More

• February 7

  Ad agencies: 89% Facebook, 39% Twitter, 18% Google+

  
  
  Originally appearing at ZDNet.com on February 5, 2012, by Emil Protalinski
  
  Summary: Advertising agencies say their clients are still choosing Facebook above all social networks. While Facebook has a huge lead ahead of all its competitors, Google+ is growing quickly.
  
  Facebook continues its dominance in marketing campaigns. In Q4 2011, 89 percent of agencies said they plan to utilize the medium for their clients going forward. This is followed by 39 percent planning to use Twitter, 36 percent choosing YouTube, 21 percent picking LinkedIn, and 18 percent opting for Google+. Note that this doesn’t necessarily mean the agencies will be using ads on these social networks: it just means they want to use the platforms to market for their clients, whether that be with ads, Facebook Pages, Google+ Pages, or other creative means. >Read More

• February 6

  89 Percent Of Ad Agencies Used Facebook In Q4

  
  
  Originally appearing on All Facebook  on February 3rd, 2012 by David Cohen

  Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.
  
  That’s according to STRATA, in whose statistics Facebook was followed >Read More

• February 3

  Consumers Turn to Social Media for Presidential Campaign Info

  
  
  Originally appearing at eMarketer.com on February 2, 2012
  
  Candidates’ ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race 
  
  Social media sites play an important role in providing information about the Republican primary races and the upcoming presidential election in general. A Digitas survey conducted by Harris Interactive found that the majority of social media users turn to Facebook, Twitter and other social networks to learn more about the presidential candidates. >Read More

• February 3

  Media Buyers Say Ad Spend Climbing

  
  Posted by John Shelton at iMediaconnection.com on February 2nd, 2012
  
  As some of you may already know, we survey media buying executives every quarter to identify major advertising trends.  The most recent STRATA Survey, conducted during Q4 2011, provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are a few of the main findings from the January 2012 release, but be sure to check out the full report here. >Read More

• February 3

  Agencies Say Spot TV Top Ad Medium of Choice in Q4 - 2011

  
  Originally appearing at MarketingCharts.com on January 31, 2011
  
  The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed saying they are more focused on it than a year ago, up 12% from Q4 2010. Agencies are similarly excited about spot cable, with 26% saying they are more focused on it than a year ago, representing 66% growth from the previous year. In fact, 38% feel that spending will never be greater for digital than traditional media.

    >Read More