STRATA

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March 18
NEW ECN AND STRATA LINK GIVES MEDIA BUYING A BOOST
The media buying process shifts into high gear for agencies with a new link between Entertainment Communications Network, Inc. (ECN) and STRATA, the leader in media buying software. ECN and STRATA, jointly announced today that ECN’s media services for advertising agencies throughout North America are now directly available through STRATA’s media buying software. STRATA agencies can use ECN’s services to guarantee delivery of commercial information to targeted media contacts. This connection allows agencies to deliver traffic on time and to the right person while receiving confirmation electronically. >Read More

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